“Search Master” teaches SEO101 but needs SEM101 himself
Was surfing an SEO blog and this Google ad caught my eye:
I’m pretty up to speed with the SEO experts in New Zealand, being based here and all, and I hadn’t heard of any SEO training being given by any master optimizer in Auckland. I was intrigued to learn more about this self-proclaimed “Search Master”. So I clicked. Guess what I got! Yep, a nasty error instead of a landing page!
Methinks this “Search Master” with his SEO101 and SEO201 courses needs to go back to school himself for SEM101. 
Lesson #1 in SEM101: If you’re going to pay for clicks, make sure your landing page works!
We all make mistakes, but this seminar is in 3 days and you’d think he’d be watching the online registrations pretty closely right about now…
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Posted by stephan of stephan on 11/11/2006
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Filed under: Paid Search, Worst Practices search-marketing-worst-practices, SEM-mistakes
