Natural Search Blog


Web 2.0 Conference: SEO 101 Workshop

Web 2.0 Expo New York 2008I’ll be delivering a brief course on the basics of SEO at the Web 2.0 Expo conference in New York, September 16th. The Web 2.0 Expo is co-produced by TechWeb and O’Reilly Media.

My course on “SEO 101” is a not-to-be missed session for any search marketer who wishes to learn the basics of “organic” or “natural” search engine optimization (a.k.a. “SEO”). While basic SEO principles are really very simple to incorporate in web site design, most companies fail to exploit them when building out their web pages and internet applications — losing out on traffic and marketshare. Adjusting a site to include just a few of the basics can increase traffic and associated sales significantly.

I’ll be speaking along with the legendary Neil Patel, who is renowned as a social media marketing guru. Neil will be covering the basics of social media optimization, or “SMO”.

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