Natural Search Blog


SEO Tools: Using Xenu and Excel – Blindfolded SEO Audit Part 2

During Part 1 of the Blindfolded SEO Audit, we started learning how to use Xenu and Excel to begin our SEO audit and focused on the foundational element, URLs.

Now let’s move on to the most important signal a site’s pages can send to the search engines, the all powerful title tag. Like URL constructs, sites often have nearly as many constructs for title tags. Three things that a quick scan of our data will tell us:

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Blindfolded SEO Audit Part 1

SEO consultants spend a lot of time looking at websites. Moreover, like web designers, SEOs definitely “see” websites very differently than the average web user. Some days, it feels a little like the Matrix, where instead of seeing the streaming code, you see the people, cars and buildings that the code signifies. After doing web design, this is heightened even more, although perhaps inverted … instead of seeing shoes, cookware, and dog collars, I see title tags, heading tags, URL constructs and CSS.

Like any skill though, it takes continual honing and refining, along with the education. This is part of the concept behind the 60-Second Website Audit and training the eye to quickly identify key SEO issues and potential issues.

I’ve joked that, after so many audits, SEO consultants could probably do them blindfolded. So, whip out the blindfold and let’s put that to a test.

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