A group of leading SEOs including Carsten Cumbrowski, Ahmed Bilal, and Rhea Drysdale will review one submission per week delivering a thorough review of usability and site navigation, link building, and copywriting from the perspective of placement in the four leading engines (Google, Yahoo!, MSN and Ask).

It’s clear though that “free” is as free as having your site criticized in one of the SEO clinics experts like to host at conferences.  If chosen for review, the findings and recommendations will be posted for others to peruse.  I’d do as much myself and appreciate their efforts to help others with these case studies but as a website owner, someone responsible for SEO, or marketing manager for a major brand, I might not be so inclined to have my successes and failures outlined in detail for everyone to see.  That concern aside, I do hope they get some quality sites and develop a thorough library of reviews (perhaps I’ll sign up myself!).

To participate, simply contact the team here.

• Missing out on long-tail terms
• All-Flash sites with no alternative version
• Nothing from the searcher’s query is reinforced on the landing page
• Not developing a descriptive meta description tag
• Putting “Cool” over helping the user find stuff on the site
• Driving a user with a very specific query to the homepage can waste parts of pay per click (PPC) budgets.
• Bad landing pages that hurt PPC rankings
• Flash sites with no alternative version can suppress natural rankings
• Flash shopping cart = no love from Froogle/shopping search
• Investing in great tools and not driving traffic to them

As I was perusing the article and the included screen captures, I couldn’t help but think that a critique like this would be well-suited to being produced as a screencast, using Camtasia Studio or similar.

Maybe I should produce my monthly SEO Report Card column as screencasts? Would that be valuable to you folks?