• Missing out on long-tail terms
• All-Flash sites with no alternative version
• Nothing from the searcher’s query is reinforced on the landing page
• Not developing a descriptive meta description tag
• Putting “Cool” over helping the user find stuff on the site
• Driving a user with a very specific query to the homepage can waste parts of pay per click (PPC) budgets.
• Bad landing pages that hurt PPC rankings
• Flash sites with no alternative version can suppress natural rankings
• Flash shopping cart = no love from Froogle/shopping search
• Investing in great tools and not driving traffic to them

As I was perusing the article and the included screen captures, I couldn’t help but think that a critique like this would be well-suited to being produced as a screencast, using Camtasia Studio or similar.

Maybe I should produce my monthly SEO Report Card column as screencasts? Would that be valuable to you folks?