Natural Search Blog


Questions for SEOs

A few weeks ago Stephan invited me to their motley crew and though I start with great enthusiasm, I’ve had many sleepless nights considering how to make a first impression. I’m Paul O’Brien and while I, as do many, write a blog of my own at seobrien.com, I am grateful for the opportunity to share, amongst the tremendous SEO experience that Chris, Stephan, and Brian bring to the table, my natural search perspective and experience from Yahoo! and HP. My background lies in advertising, paid search, comparison shopping, and brand and demand gen advertising; SEO is only a part though it consistently remains the most beneficial. I’m a practical SEO, heavy in analytics and science, dependant on resources and support, and light on the technology; hopefully, I can share with you something of value.

At the risk of not delivering to your expectations, or perhaps merely my own, I thought I’d start simple. I noticed that over a year ago Stephan posted a great series of questions for SEOs, questions about the industry, the practice of SEO, and our future. Missing from NaturalSearchBlog is a discussion of the appropriate questions to ask an SEO when seeking support. Here are my thoughts:

Look for a company that understands your business, marketing, technology, and the internet extensively.  Most importantly, do not shop around based on price. You don’t want a deal as you need expertise while at the same time, SEO isn’t really expensive rocket science (it is alien for most people but not rocket science).

Find a professional that meets your needs, start with these questions, let us know what works for you, and what you look for from an SEO.

Nike.com gets taken to task over its search mistakes

This article just out on MarketingProfs.com is an entertaining rant about Nike.com’s search marketing mistakes, which include…

As I was perusing the article and the included screen captures, I couldn’t help but think that a critique like this would be well-suited to being produced as a screencast, using Camtasia Studio or similar.

Maybe I should produce my monthly SEO Report Card column as screencasts? Would that be valuable to you folks?

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