ses : Natural Search Blog

Search Engine Strategies Chicago 2007

I’ll be speaking at the upcoming Search Engine Strategies (SES) Conference in Chicago during the first week of December.

Seth Godin, author of Permission Marketing and multiple other books will be one of the keynote speakers at the conference, which is way cool — probably well worth hearing.

I’m travelling back and forth in the next few weeks, so I may only be present at the conference the same day as when I’m speaking. If you’re interested in speaking with me that day, hang around after the panel session or drop me a note in advance.

Popularity: 16% [?]

Posted by Chris Silver Smith of Netconcepts on 11/16/2007 | Permalink | Email | Print

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Trackback | Comments (1) | Comments RSS | Filed under: Conferences, Image Optimization, Seminars Conferences, Search-Engine-Strategies-Conference, ses, SES-Conference, Seth-Godin

SES Keynote with Steve Berkowitz had Surprise Appearance by Ms. Dewey

At the SES Conference in New York this week, Danny Sullivan’s keynote conversation with Windows Live Chief Steve Berkowitz featured a surprise appearance by Ms. Dewey - the beautiful avatar of the Windows Live promotional search interface.

Ms. Dewey flounced onto stage in the middle of the interview, throwing out a number of cute bon mots and clever retorts to things that Danny and Berkowitz said.

As soon as I heard her voice and she went on stage, I started clapping, along with one or two others in the audience. I’m guessing that not everyone has actually been aware of who Ms. Dewey is, since most search marketers obsess more about Google and Yahoo!, in that order. So, it was sort of tragic that the audience didn’t really know who she was, or what was up when she invaded the stage.

When she heard my clapping along with the other few folx who recognized her, Ms. Dewey turned towards me and gave me a really enthusiastic “thank you!” Having the pretty geek poster-girl give me such a heart-felt thank-you really woke me up, I can tell you. The Ms. Dewey character is played by the gorgeous actress, Janina Gavankar.

I previously blogged about the Ms. Dewey Live Search interface as a cool, interactive avatar for the search service, and pointing out a bunch of the funnier responses that she has pre-programmed for various keyword searches — check them out for an idea of what she’s all about. This link-bait promotion was wonderfully built in order to promote Microsoft’s Live Search service, and to persuade users to submit searches through it.

When I saw Ms. Dewey come out, I grabbed the opportunity to snap a few pics, including the one above. Click on it to view some more in the same series.

Although she wasn’t widely known when she came on stage, I think the audience caught on that it was some sort of promotional stunt within just a few minutes, so by the time she exited, the audience was fairly captivated by her, and everyone applauded.

Popularity: 14% [?]

Posted by Chris Silver Smith of Netconcepts on 04/11/2007 | Permalink | Email | Print

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Trackback | Comments (1) | Comments RSS | Filed under: MSN Search danny-sullivan, Janina-Gavankar, linkbait, Live-Search, Ms.-Dewey, Search-Engine-Strategies-Conference, ses, Steve-Berkowitz, Windows-Live, Windows-Live-Search

Upcoming Speaking Gigs

I have a few speaking gigs coming up for any of you who are interested. I’ll be speaking first in April at the Search Engine Strategies Conference in New York, on the Images & Search Engines panel on the topic of Optimization Through Image Sharing Sites:

The talk focuses primarily upon optimizing via Flickr, since my comparison research indicates that Flickr has the best potential for natural search optimization. You’ll notice that my postings here at Natural Search Blog increasingly have illustrations accompanying them, and I’ve typically hosted those through Flickr just for the SEO value in an effort to “practice what I preach”.

I’ll also be speaking at the American Marketing Association’s Hot Topic Series on Search Engine Marketing in April (San Francisco), May (New York), and June (Chicago) on the subject of “Organic Search is All About Content”. These one-day conferences will have some other great guests such as Stephan Spencer from Netconcepts, Amanda Camp and Vanessa Fox from Google, Eric Ward the link-building expert, Paul O’Brien from HP, and others.

I hope to see you there!

Popularity: 17% [?]

Posted by Chris Silver Smith of Netconcepts on 03/25/2007 | Permalink | Email | Print

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Trackback | Comments (0) | Comments RSS | Filed under: Content Optimization, General, Image Optimization AMA-Hot-Top-Series, AMA-Search-Engine-Marketing, American-Marketing-Association-Hot-Topic-Series-on-Sear, search-engine-strategies, Search-Engine-Strategies-Conference, ses, SES-Conference

Optimizing through Image Sharing Sites - SES Presentation

Here is the full Comparison Chart of Image Sharing Sites which I mentioned in my presentation on Optimizing through Image Sharing Sites at the SES Chicago ‘06 Conference. Also, here is my PowerPoint presentation on Optimizing Through Image Sharing Sites.

There are quite a lot of Image Sharing Sites out there currently, but only a few of them stand out as best-in-class for potential SEO benefit purposes. Read on for a few more notes about this.

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Popularity: 17% [?]

Posted by Chris Silver Smith of Netconcepts on 12/06/2006 | Permalink | Email | Print

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Trackback | Comments (4) | Comments RSS | Filed under: Blog Optimization, Content Optimization, Image Optimization, SEO, Search Engine Optimization flickr, Image Optimization, Image-Search-Optimization, Image-Sharing-Sites, ses

Attending the 2006 Search Engine Strategies Conference in San Jose?

I’ll be attending the Search Engine Strategies Conference in San Jose next week. Drop me a line if you’d like to meet me during the conference!

There are a handful of sessions I’m interested in sitting in on, and I’m looking forward to having dinner one night with some of my old friends from college who work in Silicon Valley.

Some of you may be interested to know that Stephan Spencer is scheduled to appear on a panel on Blog & Feed Search SEO, though I’m thinking I’ll have to miss that in order to attend the simultaneous session on Duplicate Content and Multiple Site Issue. Sorry, Stephan!

(more…)

Popularity: 8% [?]

Posted by Chris Silver Smith of Netconcepts on 08/02/2006 | Permalink | Email | Print