Natural Search Blog


Can NearbyNow Escape The Fate of Local Shopping Search Engines?

NearbyNowGreg Sterling points out that a number of companies are attempting to build out inventories of local brick-and-mortar stores and expose this info via search capabilities. Greg notes that NearbyNow has just raised $11.75 million in additional funding, and that there are compelling reasons to believe that local product shopping search satisfies a lot of user needs and conforms to existing shopping behavior. Greg states:

Every shopping engine that doesn’t have this local store data will suffer at the hands of those that do. The significance of this and its potential impact on online shopping (and by extension mobile) cannot be overstated.

My initial gut reaction to NearbyNow is along the lines of: “I’ve seen this during the era of dot-bombs, and it didn’t work — why should it work now?” (more…)


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