Natural Search Blog

Social Media Measurement

Measuring social media will help you better understand what works, which social media venues perform for you, and provides an important metric to factor into cost analysis. Once you have pulled together your social media marketing goals, you need to lay down how you are going to measure the impact of your social media marketing efforts.

Social media measurement presents some interesting challenges compared to the more typical site or page metrics. The most direct measures, such as traffic and conversion on your website, are only part of the picture. By the very nature though, much of your social media efforts will take place off your website. But let’s make it easy and start internally before we move to the more challenging external measurements.


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