Natural Search Blog


Social Media Marketing Goals

As more and more companies have adopted SEO practices in optimizing their websites, though there is still plenty of room for improvement, it’s no surprise that they have begun turning more attention to social media marketing (SMM). Of course, with all the attention these new venues have gained and become more mainstream, this only makes sense.

However, this has also lead more into jumping in head first without using their heads. Perhaps this is due to the added pressures of a challenging economy or feeling behind the curve. While social media isn’t exactly new, there is plenty of curve left, and using a challenging economy as a catalyst to jump onboard and sinking precious resources into something that you don’t understand or have any idea how to measure is extremely short-sighted.
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Measuring Link Bait

Last week, Stephan Spencer talked about The Social Media Underground over at Search Engine Land. While the broad brush strokes of the article were across social media, the technique of link baiting however was very much at the center. Of course there are endless ways to paint on the link bait canvas, but in many cases, there will be an element of social media involved, which may also mean time and/or money.

Link bait can be a powerful tool, especially when used in conjunction with a powerful social media network. Like many things however, it generally comes at a cost. Even if there aren’t any direct costs, such as engaging writers or paying for services directly, there will at least be direct time if you or your company creates the link bait yourself, and potentially in-kind costs, such as helping to return the favor or similar for someone else within your social media network.

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