Natural Search Blog


SMX LoMo Keynote: Gur Kimchi

Gur Kimchi, Principle Architect for Microsoft’s Virtual Earth, also spoke Thursday morning at the SMX Local & Mobile conference in San Francisco.

Gur Kimchi, Principal Architect, Microsoft Virtual Earth
Gur Kimchi, Principal Architect, Microsoft Virtual Earth

Gur provided a lot of demonstrations of existing and upcoming features from the Virtual Earth teams: (more…)

SMX LoMo Keynote: Frazier Miller

Frazier Miller, General Manager of Yahoo! Local, spoke yesterday here at the SMX Local & Mobile conference in San Francisco.

Frazier Miller, Yahoo! Local's General Managers
Yahoo! Local’s Frazier Miller

It was very interesting to hear the take on local & mobile from one of Yahoo! Local’s top thought leaders. It was obvious that Frazier has a very tight grip on understanding what motivates consumers and where the trends may be headed in local/mobile evolution.

Some highlights of Frazier’s presentation included: (more…)

SMX Local & Mobile Conference Discount

If you haven’t decided to attend the Search Marketing Expo Local & Mobile Conference on October 1 & 2, you’ll be missing out on the newest tips and information for two overlapping search segments that are considered to contain some of the fastest-growing marketing potential of any media around. The consensus prediction is for $8 billion in total ad spending by 2010!

SMX Local & Mobile Speaker

I’ll be speaking on the subject of “Managing a Local/Mobile Search Marketing Campaign” on the morning of the first day. There are also a number of other interesting presentations that I plan to attend, covering subjects such as Local SEO, Pay-Per-Call Advertising, Mobile SEO, Mobile Advertising, and LoMo.

For readers of Natural Search Blog, we’re able to offer a conference discount of 20% off the full registration price if you sign up now. Just go to the SMX Local & Mobile 07 registration, and enter our discount code:

SMX20OffLM

Google’s advent of Universal Search has propelled content from a number of search verticals into the main results page, including content from Local Search in many cases. This development has opened the eyes of many marketers to the fact that businesses with local components really need to specifically target their content to appear optimally under this new paradigm. (more…)

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