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	<title>Natural Search Blog &#187; Snapvine</title>
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	<description>Thought leaders in search engine optimization weigh in with the latest SEO news and commentary</description>
	<pubDate>Thu, 09 Oct 2008 19:12:37 +0000</pubDate>
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		<title>Whitepages.com Acquiring Snapvine, Focuses On Community Development</title>
		<link>http://www.naturalsearchblog.com/archives/2008/06/05/whitepagescom-acquiring-snapvine-focuses-on-community-development/</link>
		<comments>http://www.naturalsearchblog.com/archives/2008/06/05/whitepagescom-acquiring-snapvine-focuses-on-community-development/#comments</comments>
		<pubDate>Thu, 05 Jun 2008 19:55:29 +0000</pubDate>
		<dc:creator>Chris Silver Smith</dc:creator>
		
		<category><![CDATA[Local Search]]></category>

		<category><![CDATA[News]]></category>

		<category><![CDATA[Yellow Pages]]></category>

		<category><![CDATA[technology]]></category>

		<category><![CDATA[Snapvine]]></category>

		<category><![CDATA[Social-Media]]></category>

		<category><![CDATA[voip]]></category>

		<category><![CDATA[white-pages]]></category>

		<category><![CDATA[WhitePages.com]]></category>

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		<description><![CDATA[WhitePages.com is acquiring Snapvine, a service that allows people to associate audio files with various resources like social networks, photos, text, and blogs. Snapvine enables facilitates voice blogs, similar to podcasting, but perhaps with a little greater ease.
WhitePages states on their blog that they&#8217;ll use Snapvine&#8217;s technology to provide their users with free, private voicemail [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/silvery/2554510134/" title="WhitePages.com Snapvine Merger by Si1very, on Flickr"><img src="http://farm4.static.flickr.com/3273/2554510134_ddfc4dd3f7.jpg" alt="WhitePages.com Snapvine Merger" align="right" border="0" height="133" width="256" /></a><a href="http://www.whitepages.com" title="WhitePages.com">WhitePages.com</a> is acquiring <a href="http://www.snapvine.com" title="Snapvine">Snapvine</a>, a service that allows people to associate audio files with various resources like social networks, photos, text, and blogs. Snapvine enables facilitates voice blogs, similar to podcasting, but perhaps with a little greater ease.</p>
<p>WhitePages <a href="http://blog.whitepages.com/index.php/2008/06/04/giving-a-voice-to-whitepagescom/" title="Giving a voice to WhitePages.com">states</a> on their blog that they&#8217;ll use Snapvine&#8217;s technology to provide their users with free, private voicemail boxes. In addition, WhitePages will roll out other features such as email and SMS services.</p>
<p>I think this signals that WhitePages.com will be pursuing community development as an ongoing strategy to maintain and build their traffic. This could be a really strong strategy &#8212; encouranging community engagement could drive up usage and associated ad revenues considerably for the residential listings directory. WhitePages.com also offers yellow pages directory service through a partnership with Idearc&#8217;s Superpages.com.</p>
<p>Considering the rise of Twitter and other mobile phone services, VOIP applications like Snapvine could be poised to be the next big thing.</p>
<p>The Seattle Post-Intelligencer <a href="http://blog.seattlepi.nwsource.com/venture/archives/140395.asp" title="WhitePages.com to buy Snapvine">reports</a> that the deal likely comes in below previous valuations for Snapvine.</p>
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