Social Media Costs … More Than Just ROI Calculations
Social media costs. Yes it does. One way or another, there is a cost that is (or should be) associated with social media efforts. Determining and measuring that cost isn’t the easiest thing in the world, but if you took the time to determine your Social Media Marketing Goals and established metrics for Social Media Measurement, then you are well on your way to understanding the financial (and resource) impact of social media.
Why are social media costs so challenging to measure? Social media is about more than just ROI. Unlike areas of a business that have very specific and direct cost and revenue associations, social media costs are a combination of your goals, metrics, direct costs and time; of which, many of these may actually be soft measurements. (more…)
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Posted by Brian R. Brown of Netconcepts on 10/13/2009
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Filed under: Marketing, Social Media Optimization ROI, social-media-marketing, value
Social Media Marketing Goals
As more and more companies have adopted SEO practices in optimizing their websites, though there is still plenty of room for improvement, it’s no surprise that they have begun turning more attention to social media marketing (SMM). Of course, with all the attention these new venues have gained and become more mainstream, this only makes sense.
However, this has also lead more into jumping in head first without using their heads. Perhaps this is due to the added pressures of a challenging economy or feeling behind the curve. While social media isn’t exactly new, there is plenty of curve left, and using a challenging economy as a catalyst to jump onboard and sinking precious resources into something that you don’t understand or have any idea how to measure is extremely short-sighted.
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Posted by Brian R. Brown of Netconcepts on 07/23/2009
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Filed under: Social Media Optimization goal setting, SMM, social-media-marketing
Measuring Link Bait
Last week, Stephan Spencer talked about The Social Media Underground over at Search Engine Land. While the broad brush strokes of the article were across social media, the technique of link baiting however was very much at the center. Of course there are endless ways to paint on the link bait canvas, but in many cases, there will be an element of social media involved, which may also mean time and/or money.
Link bait can be a powerful tool, especially when used in conjunction with a powerful social media network. Like many things however, it generally comes at a cost. Even if there aren’t any direct costs, such as engaging writers or paying for services directly, there will at least be direct time if you or your company creates the link bait yourself, and potentially in-kind costs, such as helping to return the favor or similar for someone else within your social media network.
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Posted by Brian R. Brown of Netconcepts on 07/15/2009
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Filed under: Social Media Optimization, Tracking and Reporting link-bait, linkbait, SMM, Social-Media, social-media-marketing
Podcasts of Neil Patel, Eric Ward, and Vanessa Fox
I’ve been interviewing speakers of the AMA’s Hot Topic: Search Engine Marketing events taking place April 20th in San Francisco, May 25th in NYC, and June 22 in Chicago (all three of which I will be chairing). I had fascinating and insightful conversations with link builder extraordinaire Eric Ward, Googler Vanessa Fox, and social media marketing guru Neil Patel. There’s some real gold in those interviews.
Download/Listen:
- Neil Patel interview (15 minute MP3, 3 megs) – getting to the front page of Digg and other social media sites
- Eric Ward interview (36 minute MP3, 8 megs) – tips and secrets on how to garner links
- Vanessa Fox interview (40 minute MP3, 9 megs) – Google’s webmaster tools, SEO impacts of AJAX, Flash, duplicate content, redirects, etc.
More podcasts to come from other speakers, so be sure to subscribe to the RSS feed so you don’t miss them. Also be sure to register for the conference at one of the three cities, it’ll be great!
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Posted by stephan of stephan on 03/28/2007
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Filed under: Google, Link Building, SEO, Site Structure, Social Media Optimization digg, Google, Link Building, link-baiting, podcasts, Social Media Optimization, social-media-marketing, Webmaster-Central
