Natural Search Blog

Speaking at Dallas WordCamp 2009

Wordcamp Dallas 2009I’m speaking at this year’s WordCamp in Dallas again later this week.

WordCamp is a mini-convention for WordPress and blogging enthusiasts. Some of the content is WordPress-centric, but other content is applicable to bloggers in general, such as how to promote your blog and other stuff.

I’ll be speaking on how to use social image sharing services for promotion. Social media sites such as Flickr allow people to publish and share their photos with many other people, and the site is well-constructed in terms of search engine optimization, so posting images there helps get media distributed all over. Using Flickr can help one gain more attention, inbound links, and overall search rankings.

I’ve spoken on using Flickr for promotion and optimization before, and I’ve written on details of image optimization here a number of times.

I’d further recommend blogging to everyone – I first started blogging here on the Natural Search Blog as a guest, after Stephan Spencer invited me, and it eventually changed my overall career path. Be sure to check out Stephan’s articles on blog optimization, btw, since he’s pretty much the top authority out there on the subject.

There’s still a few seats left for Dallas WordCamp – sign up before they’re all gone!

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Web 2.0 Conference: SEO 101 Workshop

Web 2.0 Expo New York 2008I’ll be delivering a brief course on the basics of SEO at the Web 2.0 Expo conference in New York, September 16th. The Web 2.0 Expo is co-produced by TechWeb and O’Reilly Media.

My course on “SEO 101” is a not-to-be missed session for any search marketer who wishes to learn the basics of “organic” or “natural” search engine optimization (a.k.a. “SEO”). While basic SEO principles are really very simple to incorporate in web site design, most companies fail to exploit them when building out their web pages and internet applications — losing out on traffic and marketshare. Adjusting a site to include just a few of the basics can increase traffic and associated sales significantly.

I’ll be speaking along with the legendary Neil Patel, who is renowned as a social media marketing guru. Neil will be covering the basics of social media optimization, or “SMO”.

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Mahalo now associates user profiles

Mahalo has begun allowing users to associate their profiles with their user profiles at MySpace, StumbleUpon, Digg, Twitter, Flicker, Facebook, LinkedIn, and Pownce.

This is pretty cool for people who would like to start getting their various social media efforts coordinated, and who wish to promote their work across multiple sites.

I previously mentioned Spock, a service that does something similar, only Spock is coordinating results and information without asking permission to create combined user profiles on people – something that some have found a bit creepy. Mahalo’s opt-in format is in contrast the noncreepy way to go about doing this sort of thing.

This looks like a useful self-promotion tool to me, and another service to keep in mind when doing social media optimization (“SMO”).

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Posted by of Silvery on 01/28/2008

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Filed under: Social Media Optimization , ,

Antisocial Media Optimization

Techcrunch amused me greatly by mentioning Hatebook, the “anti-social utility that connects you with the people YOU HATE.” If you’re already a member you can “Bog off”, and it invites you to “upload blackmail material”, “publish lies”, and “get the latest gossip from your enemies”. The jokes abound on this antisocial networking site — check out the stuff on the “edit your profile” screen I saw when I signed up:

(click to enlarge)

The site made me stop and think: would it be possible to optimize through antisocial networking? (more…)

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Posted by of stephan on 10/15/2007

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Barack Obama Ad on LinkedIn

I saw this clever ad for Barack Obama running in the right sidebar of my LinkedIn profile page today:

Barack Obama ad on LinkedIn

I think it’s an ad, because the clickthrough link is tracked through DoubleClick. When you click on that ad, though, it pops you over to LinkedIn’s Question & Answers section… (more…)

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Posted by of Silvery on 09/13/2007

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Filed under: Advertising, Marketing, Social Media Optimization , , , ,

Use LinkedIn for Career Building & Reputation Management

This past week, LeeAnn Prescott at Hitwise reported that usage of LinkedIn has risen by 323% in the past year:

Hitwise LinkedIn Chart
(click to enlarge)

For those of us working in the internet and information technology fields, this probably isn’t a big surprise. I started getting increasing amounts of LinkedIn invites a few years ago. If you’re not yet aware of the LinkedIn phenomenon, it’s a professional social networking site which allows you to post some biographical material, resume information, and then you can link up to your colleagues and other professional contacts who also have LinkedIn profiles.

If you haven’t joined LinkedIn yet, I’d encourage you to do so, because I think it’s beneficial to your career and good for your company. You should get everyone else in your company to integrate with it as well, because this could be beneficial to your company’s search engine optimization, too. Read on for more details.


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Posted by of Silvery on 07/16/2007

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Podcasts of Neil Patel, Eric Ward, and Vanessa Fox

I’ve been interviewing speakers of the AMA’s Hot Topic: Search Engine Marketing events taking place April 20th in San Francisco, May 25th in NYC, and June 22 in Chicago (all three of which I will be chairing). I had fascinating and insightful conversations with link builder extraordinaire Eric Ward, Googler Vanessa Fox, and social media marketing guru Neil Patel. There’s some real gold in those interviews.


More podcasts to come from other speakers, so be sure to subscribe to the RSS feed so you don’t miss them. Also be sure to register for the conference at one of the three cities, it’ll be great!

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Posted by of stephan on 03/28/2007

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Filed under: Google, Link Building, SEO, Site Structure, Social Media Optimization , , , , , , ,

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