Natural Search Blog


Google Quality Scores for Natural Search Optimization

Google made big waves in the paid search marketing industry when they began introducing a Quality Score which impacted cost and rankings of AdWords advertisements. Similar quality scoring methods are likely in use as ranking criteria for Google’s natural search results as well, and Google’s Webmaster Tools may hint at some of the criteria. Here are some details of that quality scoring criteria and some ways for you to improve rankings with it.

Google provides a very rough “formula” for their AdWords Quality Score:

Google AdWords Quality Score Formula

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