This is pretty cool for people who would like to start getting their various social media efforts coordinated, and who wish to promote their work across multiple sites.

I previously mentioned Spock, a service that does something similar, only Spock is coordinating results and information without asking permission to create combined user profiles on people - something that some have found a bit creepy. Mahalo’s opt-in format is in contrast the noncreepy way to go about doing this sort of thing.

This looks like a useful self-promotion tool to me, and another service to keep in mind when doing social media optimization (”SMO”).