Web 2.0 Conference: SEO 101 Workshop
I’ll be delivering a brief course on the basics of SEO at the Web 2.0 Expo conference in New York, September 16th. The Web 2.0 Expo is co-produced by TechWeb and O’Reilly Media.
My course on “SEO 101” is a not-to-be missed session for any search marketer who wishes to learn the basics of “organic” or “natural” search engine optimization (a.k.a. “SEO”). While basic SEO principles are really very simple to incorporate in web site design, most companies fail to exploit them when building out their web pages and internet applications — losing out on traffic and marketshare. Adjusting a site to include just a few of the basics can increase traffic and associated sales significantly.
I’ll be speaking along with the legendary Neil Patel, who is renowned as a social media marketing guru. Neil will be covering the basics of social media optimization, or “SMO”.
Popularity: 7% [?]
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Posted by Chris Silver Smith of Netconcepts on 08/07/2008 | Permalink | 
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Filed under: Conferences, SEO, Search Engine Optimization, Seminars, Social Media OptimizationSearch Engine Optimization, SEO 101, SEO basics, SMO 101, Social Media Optimization
Mahalo now associates user profiles
Mahalo has begun allowing users to associate their profiles with their user profiles at MySpace, StumbleUpon, Digg, Twitter, Flicker, Facebook, LinkedIn, and Pownce.
This is pretty cool for people who would like to start getting their various social media efforts coordinated, and who wish to promote their work across multiple sites.
I previously mentioned Spock, a service that does something similar, only Spock is coordinating results and information without asking permission to create combined user profiles on people - something that some have found a bit creepy. Mahalo’s opt-in format is in contrast the noncreepy way to go about doing this sort of thing.
This looks like a useful self-promotion tool to me, and another service to keep in mind when doing social media optimization (”SMO”).
Popularity: 11% [?]
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Posted by Chris Silver Smith of Netconcepts on 01/28/2008 | Permalink | Email
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Filed under: Social Media OptimizationMahalo, Social Media Optimization, spock
Antisocial Media Optimization
Techcrunch amused me greatly by mentioning Hatebook, the “anti-social utility that connects you with the people YOU HATE.” If you’re already a member you can “Bog off”, and it invites you to “upload blackmail material”, “publish lies”, and “get the latest gossip from your enemies”. The jokes abound on this antisocial networking site — check out the stuff on the “edit your profile” screen I saw when I signed up:
The site made me stop and think: would it be possible to optimize through antisocial networking?
Popularity: 10% [?]
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Posted by Chris Silver Smith of Netconcepts on 10/15/2007 | Permalink | Email
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Filed under: Social Media Optimizationantisocial, antisocial-media, antisocial-networking, Social Media Optimization, Social-Media, social-networking
Barack Obama Ad on LinkedIn
I saw this clever ad for Barack Obama running in the right sidebar of my LinkedIn profile page today:
I think it’s an ad, because the clickthrough link is tracked through DoubleClick. When you click on that ad, though, it pops you over to LinkedIn’s Question & Answers section… (more…)
Popularity: 10% [?]
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Posted by Chris Silver Smith of Netconcepts on 09/13/2007 | Permalink | Email
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Filed under: Advertising, Marketing, Social Media OptimizationBarack-Obama, linkedin, Political-Advertising, SMO, Social Media Optimization
New Breed of People Search Engine Launches: Spock.com
A little startup called Spock.com has moved into public beta today for their official public launch - previously they were only available to a handful of invite-only beta-testers. Spock is to white pages what Google Maps was to yellow pages - Spock is a sort of people search engine that pulls data from many different sites together to automatically form personal profiles of individuals. The service also allows one to search for people who match up with certain criteria like celebrities, kidnapped children, billionaires, sudoku fans, “journalists killed in Iraq”, “Baptist women who love to travel”, etc.
Spock is one of a new breed of people search engines which pulls data in from a variety of online sources including MySpace, LinkedIn, My Yahoo!, Wikipedia, company websites, blogs, and other sources to compose these composite profiles which include photos, descriptions, links to people related to the person in question, and tag lists of common keywords. Check out this search I did for “Danny Sullivan”:
And, here’s the profile Spock generated for the search engine marketing “Danny Sullivan”:
This automatic generation of profiles from other data sources, similar to a meta search engine, is not all that new, of course - ZabaSearch has been touted for doing similar stuff to compose info on people out of various public records, sort of like a poor man’s background search. And, ZoomInfo has worked to build a directory of searchable business profiles of individuals. IceRocket also used to have a metasearch engine that pulled in data from a handful of various singles/personals sites.
What makes Spock a bit different is how they’re actively composing these profiles from sources that really haven’t been associated with one another previously, and making them publicly available, for “free” (eventually paid for by ad revenue, of course). While the general public likely hasn’t been aware of it, the CIA or NSA has actually also been working on a similar sort of search engine system which automatically composes secret dossiers of information on individuals from a multitude of sources including credit card information, criminal databases, as well as many of the same online sources used by these web services like ZabaSearch, ZoomInfo, and Spock.
Popularity: 10% [?]
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Posted by Chris Silver Smith of Netconcepts on 08/08/2007 | Permalink | Email
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Filed under: General, Research and Development, Searchingpeople-search, privacy, privacy-concerns, spock, white-pages
Use LinkedIn for Career Building & Reputation Management
This past week, LeeAnn Prescott at Hitwise reported that usage of LinkedIn has risen by 323% in the past year:
For those of us working in the internet and information technology fields, this probably isn’t a big surprise. I started getting increasing amounts of LinkedIn invites a few years ago. If you’re not yet aware of the LinkedIn phenomenon, it’s a professional social networking site which allows you to post some biographical material, resume information, and then you can link up to your colleagues and other professional contacts who also have LinkedIn profiles.
If you haven’t joined LinkedIn yet, I’d encourage you to do so, because I think it’s beneficial to your career and good for your company. You should get everyone else in your company to integrate with it as well, because this could be beneficial to your company’s search engine optimization, too. Read on for more details.
Popularity: 8% [?]
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Posted by Chris Silver Smith of Netconcepts on 07/16/2007 | Permalink | Email
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Filed under: Social Media Optimizationhitwise, linkedin, Social Media Optimization
Podcasts of Neil Patel, Eric Ward, and Vanessa Fox
I’ve been interviewing speakers of the AMA’s Hot Topic: Search Engine Marketing events taking place April 20th in San Francisco, May 25th in NYC, and June 22 in Chicago (all three of which I will be chairing). I had fascinating and insightful conversations with link builder extraordinaire Eric Ward, Googler Vanessa Fox, and social media marketing guru Neil Patel. There’s some real gold in those interviews.
Download/Listen:
- Neil Patel interview (15 minute MP3, 3 megs) - getting to the front page of Digg and other social media sites
- Eric Ward interview (36 minute MP3, 8 megs) - tips and secrets on how to garner links
- Vanessa Fox interview (40 minute MP3, 9 megs) - Google’s webmaster tools, SEO impacts of AJAX, Flash, duplicate content, redirects, etc.
More podcasts to come from other speakers, so be sure to subscribe to the RSS feed so you don’t miss them. Also be sure to register for the conference at one of the three cities, it’ll be great!
Popularity: 13% [?]
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Posted by Stephan Spencer of Netconcepts on 03/28/2007 | Permalink | Email
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Filed under: Google, Link Building, SEO, Site Structure, Social Media Optimizationdigg, Google, Link Building, link-baiting, podcasts, Social Media Optimization, social-media-marketing, Webmaster-Central
