This was used to illustrate a blog article commenting on how Google Maps could now be poised to totally kill off other IYPs, now that they’ve added user reviews. (”Google Maps Puts Local Search Industry On Notice”)

The placard Colbert is holding up lists a number of the top online yellow pages and local search companies: Yellowpages, Superpages, Yelp, Yahoo! Local, Idearc, MSN Live, and Citysearch.

While I disagree — I don’t think the addition of user reviews is the tipping point for Google Maps — hat tip to Evan Roberts for a very clever and funny article illustration!