Natural Search Blog

Not a Stumble – eBay to Acquire StumbleUpon

In yet another social media acquisition move, eBay has announced today that they’re acquiring StumbleUpon for approximately $75 million.
StumbleUpon purchased by eBay
This closely follows Fox Interactive Media’s acquisition of Photobucket and Flektor along with CBS Interactive’s purchase of and If you recall, Google has purchased YouTube while MySpace is already owned by Fox. Yahoo! has been buying social media types of sites for quite some time now, what with their earlier purchases of Flickr,, and such.

All the exuberance and hefty valuations seem to smack a bit of the over-valuation and acquisition craze just prior to the dot-bomb i-apocolypse. Purchasing a social media web 2.0 site or two just seems so trendy at the moment. These sites have some undeniable amounts of traffic and associated marketshare, but won’t there eventually have to be a bit of fallout? Won’t users eventually migrate over to a primary dominator in any given type of site?


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