Natural Search Blog


Advice on Subdomains vs. Subdirectories for SEO

Matt Cutts recently revealed that Google is now treating subdomains much more like subdirectories of a domain — in the sense that they wish to limit how many results show up for a given keyword search from a single site. In the past, some search marketers attempted to use keyworded subdomains as a method for improving search referral traffic from search engines — deploying out many keyword subdomains for terms for which they hoped to rank well.

Not long ago, I wrote an article on how some local directory sites were using subdomains in an attempt to achieve good ranking results in search engines. In that article, I concluded that most of these sites were ranking well for other reasons not directly related to the presence of the keyword as a subdomain — I showed some examples of sites which ranked equally well or better in many cases where the keyword was a part of the URI as opposed to the subdomain. So, in Google, subdirectories were already functioning just as well as subdomains for the purposes of keyword rank optimization. (more…)

To Have WWW or Not To Have WWW – That is the Question

Over time, I’ve become a fan of the No-WWW Initiative.

What is that, you might ask? It’s a simple proposal for sites to do away with using the WWW-dot-domainname format for URLs, and to instead go with the non-WWW version of domains instead. Managing your site’s main domain/subdomain name is one basic piece of search engine optimization, and this initiative can be a guide for how to decide which domain name will become the dominant one for a site. Read on for more info…

(more…)

Subdomains for Local Directory Sites?

Earlier this week, my column on “Domaining & Subdomaining in the Local Space – Part 1” went live at Search Engine Land. In it, I examine how a number of local business directory sites are using subdomains with the apparent desire to get extra keyword ranking value from them. Typically, they will pass the names of cities in the third-level-domain names (aka “subdomains”). Some sites doing that include:

In that installment, I conclude that the subdomaining for the sake of keyword ranking has no real benefit.

This assertion really can be extended out to all other types of sites as well, since the ranking criteria that the search engines use is not limited to only local info sites. Keywords in subdomains really have no major benefit.

SEO firms used to suggest that people deploy their content out onto “microsites” for all their keywords – a different domain name to target each one. This just isn’t a good strategy, really. Focus on improving the quality of content for each keyword, founded on its own page, and work on your link-building efforts (quality link-building, not unqualified bad-quality links). Tons of keyword domains or subdomains is no quick solution for ranking well.

trenabol


Fatal error: Uncaught Error: Call to undefined function UTW_ShowCurrentTagSet() in /home2/sspencer/public_html/naturalsearchblog.com/wp-content/themes/naturalsearch/footer.php:5 Stack trace: #0 /home2/sspencer/public_html/naturalsearchblog.com/wp-includes/template.php(688): require_once() #1 /home2/sspencer/public_html/naturalsearchblog.com/wp-includes/template.php(647): load_template('/home2/sspencer...', true) #2 /home2/sspencer/public_html/naturalsearchblog.com/wp-includes/general-template.php(76): locate_template(Array, true) #3 /home2/sspencer/public_html/naturalsearchblog.com/wp-content/themes/naturalsearch/index.php(49): get_footer() #4 /home2/sspencer/public_html/naturalsearchblog.com/wp-includes/template-loader.php(74): include('/home2/sspencer...') #5 /home2/sspencer/public_html/naturalsearchblog.com/wp-blog-header.php(19): require_once('/home2/sspencer...') #6 /home2/sspencer/public_html/naturalsearchblog.com/index.php(17): require('/home2/sspencer...') #7 {main} thrown in /home2/sspencer/public_html/naturalsearchblog.com/wp-content/themes/naturalsearch/footer.php on line 5