Superpages Launches New Redesign
I noticed that my old company, Idearc Media, just launched a major new redesign today for their primary web property, Superpages.com:
Read on for a few of my comments about it.
Popularity: 8% [?]
Posted by Chris Silver Smith of Netconcepts on 04/27/2007 | Permalink | 
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Filed under: Design, Local Search, Yellow Pagesidearc, Local Search, superpages, Superpages.com, Yellow Pages
Superpages to Factor CTR into Ad Rankings
I noticed that Greg Sterling just reported over at Search Engine Land that Idearc Media’s Superpages is going to begin factoring in ad click-through-rates into the measures used for ranking ads on the vast networks of sites where Superpages content appears. I was aware of this plan prior to my departure from Superpages, and I think it’s one of the cooler things my old teammates are developing.
Naturally, this follows other major ad networks who do similar things. Google, for instance, has begun using quality scores to decide ad rankings and the pricing of the ads.
Popularity: 14% [?]
Posted by Chris Silver Smith of Netconcepts on 04/26/2007 | Permalink | Email
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Filed under: Advertising, Paid Search, Yellow PagesAd-Rankings, Advertising, CTR, idearc, Idearc-Media, Pay-Per-Click, ppc, superpages, Superpages.com
