Natural Search Blog


Superpages Launches New Redesign

I noticed that my old company, Idearc Media, just launched a major new redesign today for their primary web property, Superpages.com:

Superpages new redesign

Read on for a few of my comments about it.

(more…)

Superpages to Factor CTR into Ad Rankings

I noticed that Greg Sterling just reported over at Search Engine Land that Idearc Media’s Superpages is going to begin factoring in ad click-through-rates into the measures used for ranking ads on the vast networks of sites where Superpages content appears. I was aware of this plan prior to my departure from Superpages, and I think it’s one of the cooler things my old teammates are developing.

Superpages.com

Naturally, this follows other major ad networks who do similar things. Google, for instance, has begun using quality scores to decide ad rankings and the pricing of the ads.

(more…)


Fatal error: Uncaught Error: Call to undefined function UTW_ShowCurrentTagSet() in /home2/sspencer/public_html/naturalsearchblog.com/wp-content/themes/naturalsearch/footer.php:5 Stack trace: #0 /home2/sspencer/public_html/naturalsearchblog.com/wp-includes/template.php(688): require_once() #1 /home2/sspencer/public_html/naturalsearchblog.com/wp-includes/template.php(647): load_template('/home2/sspencer...', true) #2 /home2/sspencer/public_html/naturalsearchblog.com/wp-includes/general-template.php(76): locate_template(Array, true) #3 /home2/sspencer/public_html/naturalsearchblog.com/wp-content/themes/naturalsearch/index.php(49): get_footer() #4 /home2/sspencer/public_html/naturalsearchblog.com/wp-includes/template-loader.php(74): include('/home2/sspencer...') #5 /home2/sspencer/public_html/naturalsearchblog.com/wp-blog-header.php(19): require_once('/home2/sspencer...') #6 /home2/sspencer/public_html/naturalsearchblog.com/index.php(17): require('/home2/sspencer...') #7 {main} thrown in /home2/sspencer/public_html/naturalsearchblog.com/wp-content/themes/naturalsearch/footer.php on line 5