Natural Search Blog


Technorati Authority Number Now Decides Blog Rankings

On Friday, I noticed that Technorati instituted a new change in how they report info about blogs they track. Previously, they displayed the total number of inlinks from the total number of blogs linking to a blog. For example, they’d state “__ blogs link here” and “X links from Y blogs”. They now only state the total number of blogs that link to a blog, and they’re calling that measure the “Technorati Authority” number.

Technorati

Technorati only counts the total number of blogs which link to another blog for the Authority number, not the total number of links – which is good, since various blog features like categorization pages, preview snippets, and other pagination and navigation schemes common to blogs can cause a link from a single posting to reappear multiple times from a blog’s site.

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