Natural Search Blog

Pork Board Thwacks Mom to Safeguard their Money-Laundering Scheme

So, the blogosphere was full up last week with postings about Jennifer Laycock, the well-liked search marketer who put up a website to support a breastfeeding nonprofit group. I heard her speak on Linkbaiting last year at SES San Jose, and she was fantastic! I’d even spammed some of our staff at my company with a note mentioning that session.

Well, one of her fundraising methods is to sell t-shirts with humorous phrases on them referring to milk and breastfeeding, and the one bearing the slogan, “The Other White Milk” attracted the ire of the National Pork Board who own the trademark “The Other White Meat”. Laycock blogged about the National Pork Board‘s demands, and many other bloggers jumped to her defense in a small blogstorm.

Most folx mentioning this failed to mention what use the National Pork Board has put “The Other White Meat” slogan to: avoiding controls on how they spend money. Read on and I’ll elaborate. (more…)

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