Organic Search Marketing in 2008: Predictions
If you’re even the slightest bit aware of what’s been going on in organic search marketing, you couldn’t help but know that Google made a number of changes during 2007 which impacted the natural search marketing programs for many webmasters. So here’s my little post predicting where I see the trends pointing and what we can expect in 2008 and beyond… (more…)
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Posted by Chris Silver Smith of Netconcepts on 01/10/2008 | Permalink | 
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Filed under: Best Practices, Design, Google, SEO, Search Engine OptimizationGoogle, Search Engine Optimization, SEO, Social-Media, usability, User-Centered-Design
SEO May Be Eclipsed by User-Centered Design
I’ve been seeing indications that Google has shifted their weighting of the ~200 various signals they use in their ranking soup over the past couple of years. It used to be that PageRank along with the number of keyword references on a page were some of the strongest signals used for what page comes up highest in the search results, but I’ve seen more and more cases where PageRank and keyword density seem relatively weaker than they once were. I see a lot of reasons to believe that quality ratings have become weighted more heavily for rankings, particularly among more popular search keywords. Google continues to lead the pack in the search marketplace, so their evolution will likely influence their competitors in similar directions, too.
So, what is my evidence that Google’s development of Quality criteria is becoming more influential in their rankings than PageRank and other classic optimization elements? Read on and I’ll explain. (more…)
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Posted by Chris Silver Smith of Netconcepts on 11/15/2006 | Permalink | Email
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Filed under: Best Practices, Design, Google, PageRank, SEO, Search Engine Optimization, YahooGoogle, IndyRank, SEO, TrustRank, usability, User-Centered-Design, Yahoo
If you can’t do good design or good SEO… use witchcraft!
I just read this story on CNN today about how some firms offer to optimize your website through applying principles of vaastu shastra and feng shui to increase usage.
Interesting idea: If you can’t do good engineering for usability, good graphic design, and good SEO to bring traffic to your site, use witchcraft!
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Posted by Chris Silver Smith of Netconcepts on 06/26/2006 | Permalink | Email
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Filed under: General, News, SEO, Search Engine Optimizationfeng-shui, SEO, usability, vaastu-shastra, website-design, witchcraft
