Natural Search Blog


Google Maps Introduces User Review Snippets in Listings

The Google Lat Long Blog announced today that they’ve introduced little snippets of a user review with each business listing for which they have reviews data:

User Review Snippets in Google Maps
(click to enlarge)

To me, this seems like a bit of an experimental feature, since I tend to want to see a sampling of multiple reviews to try to get a balanced picture of what to expect from a business. Of course, one can click through and view multiple reviews, but why would I only want to see one sample — is there something being done to try to select the most-typical review for the business, or are they only selecting random ones? (more…)


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