Social Media Costs … More Than Just ROI Calculations
Social media costs. Yes it does. One way or another, there is a cost that is (or should be) associated with social media efforts. Determining and measuring that cost isn’t the easiest thing in the world, but if you took the time to determine your Social Media Marketing Goals and established metrics for Social Media Measurement, then you are well on your way to understanding the financial (and resource) impact of social media.
Why are social media costs so challenging to measure? Social media is about more than just ROI. Unlike areas of a business that have very specific and direct cost and revenue associations, social media costs are a combination of your goals, metrics, direct costs and time; of which, many of these may actually be soft measurements. (more…)
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Posted by Brian R. Brown of Netconcepts on 10/13/2009
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Filed under: Marketing, Social Media Optimization ROI, social-media-marketing, value
