Viral-Marketing : Natural Search Blog

Where’s Waldo in Google Earth

In a very clever bit of marketing, Canadian artist Melanie Coles has created a large rooftop image of the iconic character found in the popular Where’s Waldo? book series.

Where's Waldo in Google Maps?
(click to enlarge)

The image is located somewhere in Vancouver, British Columbia, and was created with the specific intention of being findable via Google Earth (warning, I have the location pinpointed in a link and geocoordinates at the end of this post). It will be a while before Waldo can be found in Google Earth (or in Google Maps, Yahoo! Maps, or MS Live Search Maps, for that matter), because there is a time lag in between when satellite images and aerial photos get updated in those services — so, it could be six months to a year before the image is really findable and viewable online.

The image was created as a demonstration of a viral game for Coles’ graduation art project at the Emily Carr Institute. Her blog statement on the project says:

(more…)

Popularity: 18% [?]

Posted by Chris Silver Smith of Netconcepts on 04/14/2008 | Permalink | Email | Print

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Trackback | Comments (3) | Comments RSS | Filed under: Google, Maps, News aerial-photos, Google-Earth, Google-Maps, Maps, Mapvertising, Roofvertising, Satellite-Images, Viral-Marketing, Where's Waldo

The Simpsons & Great Participatory-Viral Marketing

Kwik-E=Mart Sign This past Saturday, I mosied over into central Dallas to check out the Kwik-E-Mart that was created to promote The Simpsons film, set to air nationwide later this week. The Kwik-E-Mart was created out of a 7-Eleven convenience store – surely the first ever instance of the subject of a satire being remade to more closely resemble the satire itself. The Dallas Kwik-E-Mart is one of the eleven created nationwide out of 7-Eleven stores, and it’s a simply fantastic piece of viral marketing, participatory marketing – and yes, linkbait.