Natural Search Blog


Link Building Through Social Media – Is It That Difficult?

The post today deals with link building using social media. Most SEO practitioners love to use social media to build backlinks to a site. It is a powerful method and can gain numerous inbound links in a short period of time.

For this, the content has to be of high quality along the lines of linkbait and capable of going viral. It gets picked up by various social media properties and earns lot of link love. Yet, there are people who complain that they are not having success in using this technique. One of the major reasons for failure is the inability to build relationships.

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Dan Heath, 5th Keynote at SES San Jose 08

Dan Heath, one of the co-authors of the book, “Made to Stick“, spoke on the last day of the Search Engine Strategies conference, last week. Dan is a Consultant to the Policy Programs for the Aspen Institute.

SUCCES - Sticky Idea Hallmarks by Dan Heath
Dan Heath presenting Made To Stick’s hallmarks of sticky ideas:
Simple, Unexpected, Concrete, Credible, Emotional, Stories.

Dan presented the main concepts from his book, covering why some ideas survive and spread while other ideas die. As with a number of SES conferences in the past, many attendees apparently decided that this last day of the conference would be of lesser worth, so the audience for this keynote was a lot sparser than on previous days. This was a shame, because, aside from the Orion Panel discussion, this preso was likely the one that would’ve been of the highest worth to marketers.

How do you introduce an idea so that it may catch fire and spread? What are some characteristics of sticky ideas that make them viral and persistent? (more…)

Where’s Waldo in Google Earth

In a very clever bit of marketing, Canadian artist Melanie Coles has created a large rooftop image of the iconic character found in the popular Where’s Waldo? book series.

Where's Waldo in Google Maps?
(click to enlarge)

The image is located somewhere in Vancouver, British Columbia, and was created with the specific intention of being findable via Google Earth (warning, I have the location pinpointed in a link and geocoordinates at the end of this post). It will be a while before Waldo can be found in Google Earth (or in Google Maps, Yahoo! Maps, or MS Live Search Maps, for that matter), because there is a time lag in between when satellite images and aerial photos get updated in those services — so, it could be six months to a year before the image is really findable and viewable online.

The image was created as a demonstration of a viral game for Coles’ graduation art project at the Emily Carr Institute. Her blog statement on the project says: (more…)

The Simpsons & Great Participatory-Viral Marketing

Kwik-E=Mart SignThis past Saturday, I mosied over into central Dallas to check out the Kwik-E-Mart that was created to promote The Simpsons film, set to air nationwide later this week. The Kwik-E-Mart was created out of a 7-Eleven convenience store – surely the first ever instance of the subject of a satire being remade to more closely resemble the satire itself. The Dallas Kwik-E-Mart is one of the eleven created nationwide out of 7-Eleven stores, and it’s a simply fantastic piece of viral marketing, participatory marketing – and yes, linkbait.

Kwik E Mart sign, Dallas
(click to enlarge)

Read on for more details…

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