SMX LoMo Keynote: Frazier Miller
Frazier Miller, General Manager of Yahoo! Local, spoke yesterday here at the SMX Local & Mobile conference in San Francisco.
It was very interesting to hear the take on local & mobile from one of Yahoo! Local’s top thought leaders. It was obvious that Frazier has a very tight grip on understanding what motivates consumers and where the trends may be headed in local/mobile evolution.
Some highlights of Frazier’s presentation included:
Possible Related Posts
Posted by Chris of Silvery on 07/25/2008
Permalink | 
Email This Post
| 
Print
| Trackback | Comments (2) | Comments RSS
Filed under: Conferences, Local Search, Mobile Search, Yahoo Local Search, Mobile Search, SMX LoMo, SMX-Local-&-Mobile, Yahoo-Local
Plea for a New Open Format: Open Local Profile Format
My most-recent Locals Only column just pubbed at SearchEngineLand.com, titled “A Call To Standardize Local Search Listings“.
Open Local Profile Format
In it, I’m calling for the companies operating in the local search space to come together and agree upon a common data format protocol that would allow businesses and organizations to more easily submit their directory profile information to the great plethora of local info sites where users go to get information. The local search engines, online yellow pages, and various vertical directories should come together to reduce costs/complexity for businesses, and to facilitate improved information for consumers, similar to how the major search engines last year came together to agree on one common submission protocol - Sitemaps - for submitting sites’ page links to them. Read on for more details.
Possible Related Posts
Posted by Chris of Silvery on 06/04/2007
Permalink | Email This Post
| Print
| Trackback | Comments (3) | Comments RSS
Filed under: Local Search, Yellow Pages Business-Listings-Data, Google-Maps, hCard, microformats, Open-Formats, Open-Local-Profile, Open-Local-Profile-Format, Sitemaps, Yahoo-Local, Yellow Pages
