AT&T Acquires YP.com for $3.85 Million
AT&T has acquired YP.com for $3.85 Million. I distinctly recall back when AT&T previously bought YellowPages.com in for $100 million in 2004. Does this make sense?!?
Back in 2004, I laughed and laughed and laughed, and I told coworkers that it was a huge waste of money, because, I said, “they won’t be able to buy themselves into the top position for searches for ‘Yellow Pages'”. SuperPages.com long held that distinction under my SEO direction, and I knew that purchasing the term in a domain name alone would not depose all the work we’d done to rank tops for it. As time passed, however, yellowpages.com has indeed deposed the Superpages forerunner. (more…)
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Posted by Chris of Silvery on 01/14/2009
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Filed under: brand names, Domain Names, Online Directories, Search Engine Optimization, SEO, URLs, Yellow Pages AT&T, Domain Names, Yellow Pages, yellowpages.com
