Cool Yellow Pages Billboard Ads from Israel
Ad agency Young & Rubicam’s Israeli office came up with this great billboard and tv campaign to promote the Golden Pages — Isreal’s primary yellow pages company. This is one of the more effective yellow pages billboard campaigns I’ve seen — they’re funny, engaging, and simple enough to read when driving:
Acupuncture - billboard for Israeli Yellow Pages, the Golden Pages
Here’s their funny pinnocchio-inspired video ad.
The Y&R Israel blog shows some of these in Hebrew - I’m assuming they mocked up the ads in English primarily for promotional release distribution in America — I bet these English versions of the ads are not actually being used on billboards anywhere, but I couldn’t get confirmation from Y&R before posting this.
Click through to see some more cool billboards from the sequence…
Popularity: 21% [?]
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Posted by Chris Silver Smith of Netconcepts on 06/13/2007 | Permalink | 
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Filed under: Advertising, Local Search, Yellow PagesAds, Advertising, Billboards, Golden-Pages, iyp, Online-Yellow-Pages, Yellow Pages, Young-&-Rubicam, YP
