Print Yellow Pages Usage On Decline Or Not?
My article on how the “Yellow Pages Usage Stats Are Likely Wrong” went up earlier at Search Engine Land, and the details I highlight in it provide some strong circumstantial evidence that this year’s earlier industry statistics stating that print YP book usage hadn’t dropped over the year previous are likely incorrect.
As I point out, those statistics were all based on telephone polling, and those polls missed having representative samples of cell phone only households, according to their published methodology. Various research groups and government agencies have been saying that this is a significant chunk of the population — anywhere from 13.6%, growing to as much as 25% by the end of this year. (more…)
Popularity: 9% [?]
Possible Related Posts
Posted by Chris Silver Smith of Netconcepts on 07/29/2008 | Permalink | 
Email
| 
Print
Trackback | Comments (3) | Comments RSS |
Filed under: Advertising, Local Search, Market Data, Yellow Pagescell phone usage, polling, polls, Yellow Pages, YP
Cool Yellow Pages Billboard Ads from Israel
Ad agency Young & Rubicam’s Israeli office came up with this great billboard and tv campaign to promote the Golden Pages — Isreal’s primary yellow pages company. This is one of the more effective yellow pages billboard campaigns I’ve seen — they’re funny, engaging, and simple enough to read when driving:
Acupuncture - billboard for Israeli Yellow Pages, the Golden Pages
Here’s their funny pinnocchio-inspired video ad.
The Y&R Israel blog shows some of these in Hebrew - I’m assuming they mocked up the ads in English primarily for promotional release distribution in America — I bet these English versions of the ads are not actually being used on billboards anywhere, but I couldn’t get confirmation from Y&R before posting this.
Click through to see some more cool billboards from the sequence…
Popularity: 21% [?]
Possible Related Posts
Posted by Chris Silver Smith of Netconcepts on 06/13/2007 | Permalink | Email
| Print
Trackback | Comments (0) | Comments RSS |
Filed under: Advertising, Local Search, Yellow PagesAds, Advertising, Billboards, Golden-Pages, iyp, Online-Yellow-Pages, Yellow Pages, Young-&-Rubicam, YP
