Natural Search Blog


Flickr Adds Geotagging Features

In a move that proves that the people behind flickr are still channeling the Web 2.0 mass conscious, flickr announced this week that they’re adding Geotagging features to their already-robust suite of image management products.

As you may recall, I previously blogged a bit about the rise of geotagging, particularly geotagging of photos, and I had said that it seemed to be a really strong idea with a lot of potential uses. It’s gratifying to see that a service like flickr (and a company like Yahoo!) also believes that it will be strategically beneficial.

The number of people who have been geotagging or who even know about it is likely a relatively low percentage of the online populace, I’d guess (partly for the reason that most people don’t have a GPS device to tell them a location’s longitude and latitude). Now that a top-ranked photo site is supporting it expressly, droves of users will become educated about it, and experiment with it. By doing this, flickr is propelling the trend into the mainstream, increasing the likelihood that it’ll be more widely adopted.

Flickr’s new geotagging utilities were built by mashing-up their image management utilities with Yahoo! Maps, allowing users to drag pix onto a mapped location of where the image was taken in order to associate the photo with the geotag. Also, it appears that users could now use a graphic map as a navigational interface to browse geographic locations and then pull up any publicly-available photos associated with that location. Read on for more info.

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Photo Image Site Referrals Valuable

In an earlier posting on image search optimization, I mentioned how image search utilities and photo album sites could potentially be tapped for great referral traffic. Some people have ridiculed the idea, on the false assumption that only porn sites can get good referral traffic from such sites. However, this is really naive thinking — there are many, many reasons why people use and explore such sites. Providing many images related to your site content and optimizing them can result in some really great referral traffic — some accidental, and some purposeful. It can take some experimentation to use it successfully in a way that can convert.

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