What Google searchers are looking for
Google exec David Scacco (Director, Vertical Markets Group) had some interesting things to say about Google usage this week at the channeladvisor Strategy Summit 2004:
- 28% of Google searches are for a “product name”
- 9% are for a “brand name”
- 5% are searches for a “company name”
- “Brand” keywords also have a 8x higher ROI than generic keywords
Kudos to Andy Beal of Search Engine Lowdown for documenting David’s comments to the channeladvisor audience.
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Posted by stephan of stephan on 10/01/2004
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Filed under: Google, Market Data, Searching
Ask Jeeves Spoof
There’s a new search engine on the block… or should I say, in the ‘hood? 😉 It’s called Aks Jeeves. No, that’s not a typo; it’s a spoof of Ask Jeeves, and man, is it funny! (Note: Parental guidance suggested. Or if you’re easily offended, you might want to pass on this one.)
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Posted by stephan of stephan on 09/23/2004
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The overlap between Google and Yahoo! results is less than you might think
There’s a brand new meta search engine on the block called Jux2. Its premise is to find the overlap between the top 10 results across two major search engines. So far I’m really impressed with it. It even has a toolbar for Mozilla FireFox.
Jux2 conducted some tests to determine just how much overlap there is in the top search results on Google versus Yahoo! The results of their tests are very interesting. Such as:
- Analysis of Google and Yahoo! search results on the 500 most popular search terms found that, on average, Google and Yahoo! shared only 3.8 of their top 10 results. Furthermore, 30% of the search terms had 2 or fewer overlapping terms, and only 17% had 6 or more overlapping results among the top 10.
- The overlapping set of top 10 results between Google and Ask Jeeves was even smaller: 3.4 out of 10. And between Yahoo! and Ask Jeeves, smaller yet: 3.1 out of 10.
- Analysis of 91 random searches on Google and Yahoo! found that the two engines share only 23% of their top 100 results. Furthermore, only 4.8 of Google’s top 10 results even made Yahoo’s top 100. And only 5.4 of Yahoo’s top 10 made Google’s top 100.
For me, Jux2’s findings were a good reminder that the algorithms of the major search engines are markedly different, more so than one might imagine. So a metasearch engine that compares and contrasts two partially overlapping sets of search results makes a lot of sense. I think I’ll try Jux2 for a while and report back on my experiences.
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Posted by stephan of stephan on 08/29/2004
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Googling Searching – my part 2 now on MarketingProfs
Part 2 in my 4 part series on Google power searching has just been released on MarketingProfs.com. This installment covers the range of advanced search operators, including site:, filetype:, inurl:, intitle:, cache:, info:, etc. and their application.
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Posted by stephan of stephan on 08/11/2004
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How to Become a Google Power Searcher
The first part of my MarketingProfs.com article series called “Unlocking Google’s Hidden Potential” is now available for MarketingProfs premium subscribers. The article provides tools to improving your Google search skills, including: word order, wildcards, Boolean logic, stemming, synonym searches, and much more.
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Posted by stephan of stephan on 08/04/2004
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Filed under: Reference Material, Searching
Etail Search Engine Optimization Awards… That was bizarre
Attending the Etail Awards dinner tonight at the Etail Conference in Fort Lauderdale, I was surprised to hear that Land’s End won in the search engine optimization category. Not because they didn’t deserve an award. They certainly do; they’re a great company and a true innovator in the online space, but because the award was based around their great internal search engine. Yes, you heard me right: an SEO award was granted for work done on internal search rather than external search. Kinda bizarre. Hopefully they’ll rectify this next year and break out internal search into its own separate Awards category.
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Posted by stephan of stephan on 08/02/2004
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