Natural Search Blog


Chris Silver Smith

Chris Silver Smith is Director of Optimization Strategy for KeyRelevance, a search marketing agency. Chris guest-blogs here at Natural Search Blog.

Chris is particularly experienced in search engine optimization, local search, mapping, internet technology, image search, shopping search optimization, and more. He has done research and development on search optimization for over a decade, and provided expert search marketing consulting for Internet Retailer 500 companies as well as Fortune 500 corporations.

Just prior to working with KeyRelevance, Chris served as Lead Search Strategist for Netconcepts, working upon support and development of their GravityStream software solution product – a “near turn-key SEO application” which helps businesses with non-optimal, dynamic sites become optimal nearly overnight.

Chris was previously Head of Technology & Advanced Development for Verizon where he worked for over a decade. His projects there included research and development, local search technology advancement, and design of numerous applications and interfaces including Map-Based Search, Campus Area Yellow Pages, weather forecasting systems, E-Cards, XML APIs, RSS feeds, Wireless applications, and more.

While at Verizon, Chris initiated research into maximizing referral traffic from search engines as far back as 1997, and this work eventually formed the foundation for the Superpages sites’ extensive and sophisticated SEO projects. Chris was awarded several individual and team awards for increasing traffic for the company, including the prestigious Verizon Individual Excellence Award. Chris later founded and chaired of the Idearc SEO Council, pulling together individuals from across the organization who worked on elements of natural search optimization.

Chris also has a background in CAD, scientific illustration, and cartography from his previous work as Manager of Administration of Texas A&M University’s Cartographic Service Unit, where he assisted with portions of the university’s earliest website presence.

Chris has five patents pending and his work has been published in a number of books, professional journals, and web sites. Chris frequently speaks at search marketing conferences and contributes to Search Engine Land’s Locals Only column: Chris Silver Smith.

Personal site: Chris Silver Smith

Personal blog: Nodal Bits

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