Natural Search Blog


MSN Search vs Google vs Yahoo!

MarketingProfs has published my article: “How Does MSN Search Stack Up to Google and Yahoo?.” This one is different from my last week’s article on MarketingProfs (“What Web Marketers Must Know About the New MSN Search“), in that it’s a side-by-side comparison of the top three search engines — essential stats, tolerance levels for “worst practices” etc. You need to be a premium MarketingProfs subscriber to read it. (If you’re not, it’s time to open up your wallet! Their premium article library and the virtual seminars are well worth it…)

Google Maps

Geez, I just posted an amalgamation of Google news, then a day later they launch another new service — Google Maps. I can’t seem to keep up with all the cool stuff that Google Labs pumps out. I love the way you can pan around by clicking and dragging with the mouse. Check it out!

Latest Google happenings

Catalog Age article: Microsoft is Gunning for Google

My article, “Gunning for Google,” has just been published in this month’s issue of Catalog Age magazine. As of today, it is now live on their site. Enjoy!

What would you ask the leading SEO gurus?

We’ve got a great line-up for the upcoming Thought Leaders Summit on search engine optimization that I’m organizing for MarketingProfs.com: Mike Grehan, Barry Lloyd, Jill Whalen, Christine Churchill, Ammon Johns, Eric Ward, Ian McAnerin, Cam Balzer, Alan Rimm-Kaufman, and Brian Klais.

I’m working up a list of questions to send to our panelists in advance. Here are some questions that initially came to mind for me:

What would you, dear reader, add to this list, if you could pose any SEO-related question to this illustrious panel?

New MSN Search officially launches. What does it mean for you?

Microsoft officially launched their new MSN Search today, as anticipated. Bill Gates makes the announcement on the MSN home page with a prominently positioned “Letter from Bill Gates,” complete with photo. (although I prefer these photos of him).

This is good news for marketers. Microsoft’s new search technology offers a new channel for reaching your potential customers. Taking advantage of this new channel isn’t hard, either. The tried-and-true search engine optimization tactics work as well if not better on the new MSN Search as they do on Google and Yahoo. These tactics include keyword-rich title tags, keyword-rich body copy, links from ‘important’ sites and keyword-rich text in the links from those sites.

In my just-published article on MarketingProfs, I reveal some critical factors for success in the new MSN Search, including:

You’ll need to be a MarketingProfs premium subscriber to read the article. A version of this article is coming out in this month’s issue of Catalog Age magazine. It’s not online yet on Catalog Age’s site, but I’ll post a blog entry once it is.

eMarketer report on why people click on paid search ads

eMarketer has just released a new research report, Search Engine Marketing: Search Users and Usage. The report gets inside the heads of searchers to better understand why people click on paid ads.

David Hallerman, eMarketer Senior Analyst and author of the report, states:

“The good news is that the growth of paid search ad spending is flattening out. Yes, you heard me right. That’s good news. In an industry once-burned by bubble-and-burst expansion, Internet advertising is best served when its most effective vehicles show steady, and less hyped growth.”

“As the paid search market matures, involved companies will look for additional ways to build their bottom line through search. This will include greater spending on tools such as search engine optimization, which boosts organic search rankings, and broadening the paid search base with superior implementation of local search, contextual advertising, and vertical search.”

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