Natural Search Blog

Afraid of Click Fraud? Try Pay-For-Call

Back when the internet’s structure was created, it was set up with protocols focused upon linking distributed info together and making info easily accessible. Growth happened since then (understatement of the year), and people invented a lot of new systems on top of that existing structure which were never anticipated in the original internet design. Since the original system was built without these new paradigms in mind, all sorts of problems and weaknesses have arisen which were not addressed in those original architecture standards. Security, identity of users and site owners, traceability, authenticity — all these aspects have been cited as we have tried to control and limit things like spam, hacking, fraud, denial-of-service attacks, etc.

As online advertising evolved on the internet, and moved from a pay-for-impressions model to something closer to pay-for-performance models, the backbone internet architecture didn’t evolve in sync with it. So, all the attendant weaknesses or limitations are also impacting the online advertising industry.

So, where does that leave us with our PPC ads? Is there a solution for Click Fraud? Read on, and I’ll explain…

New Domain Names for Brands – Very Limited

I saw this blog by Dennis Forbes which could be interesting for any of you who are planning to create a new brand name with associated domain name: The Search For A Domain Name.

If you’ve done any whois queries in hopes of setting up a new domain name, you’ll already know the frustration of being denied the names you’d like to have most. It leads one to wonder how many common names are already snapped up. Dennis has done a bit of interesting research presented in his article on some common name permutations, and what percentages are already registered or parked until someone pays fees to the companies which have speculated by snapping them up.

I’m betting that if he took a database of common dictionary names and ran similar analysis, he’d also find 100% of those already taken by the same speculators. Interesting reading, though.

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Drop your bids if your keyword is on this list

Anybody who’s bidding in Google AdWords on any of the words in this list of top-paying AdSense keywords better drop their bids or stop syndicating your ads on the AdSense network, or be prepared to pay for a bunch of worthless non-converting traffic. That’s because it’s about to become a feeding frenzy of bloggers and site owners on the AdSense network optimizing their content to get ads for these top-paying keywords to show up on their sites.

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Need more traffic? Try Image Search Optimization

With all the focus on optimization of textual page content and near-obsessive concentration on text-oriented web search engine results pages (“SERPs”), most webmasters and SEOs neglect an area of their potential repertoire which could provide a lot of benefit to their site and business: image search optimization.

One aspect of effective optimization is to keep your eyes open for all the various avenues for referral traffic which can convert to a sale on your site. Depending upon the products or services you offer, it may be very valuable to consider the possibilities of optimizing for the Image Search utilities offered by the various search engines. Even if your site isn’t a product or services website, if you’re looking to increase organic referral traffic, optimizing for image search could work well for you. Read on and I’ll explain…

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