Natural Search Blog


Google Sending More Traffic To Google Maps

The New York Times today reported on a recent Hitwise post by Heather Hopkins highlighting that Google was now sending about three times as many of their users over to Google Maps comparing a week ending January 6th with a year ago.

This is apparently due in part to Google recommending Google Maps instead of recommending other mapping providers in addition as it had been doing early last year.

But, another factor that I think must be involved is Google’s Universal Search which appears to be suggesting Google Maps results more frequently for a variety of search combinations.

They’re undoubtedly keeping searchers more sticky on the Google properties.

Mapquest is still leader among mapping providers. Interestingly, if Mapquest was impacted by Google’s more aggressive retention of map consumers, it was only a fairly negligible impact — Mapquest usage didn’t appear to decrease by the same amount that Google Maps increased, according to the Hitwise graphs. This would suggest to me that Google was perhaps persuading more of their users to visit Google Maps than what would have otherwise happened had they not been so actively promoting their Maps content.

Reportedly, an additional factor pushing up Google Maps usage was the advent of the iPhone.

1 comment for Google Sending More Traffic To Google Maps »

  1. MyAvatars 0.2

    I could see the increase in usage due to the iPhone. That is where I see the internet going in the future is mobile.

    Comment by Mystic Liquid — 1/23/2008 @ 12:06 pm


Leave a comment

* Do not use spammy names!

RSS feed for comments on this post. TrackBack URI

RSS Feeds
Categories
Archives
2013
Feb      
2011
May      
2010
Jan Feb Mar Apr
Sep      
2009
Jan Feb Apr May
Jun Jul Aug Sep
Oct Nov Dec  
2008
Jan Feb Mar Apr
May Jun Jul Aug
Sep Oct Dec  
2007
Jan Feb Mar Apr
May Jun Jul Aug
Sep Oct Nov Dec
2006
Mar Apr May Jun
Jul Aug Sep Oct
Nov Dec    
2005
Jan Feb Mar Dec
2004
May Jun Jul Aug
Sep Oct Nov Dec
Other