Natural Search Blog


Corporate Blogging: Too Legally Dicey To Allow?

This article at CNET, “Corporate employee blogs: Lawsuits waiting to happen?“, caught my eye. Large corporations definitely feel nervous about allowing all their employees to have a public voice, but I think it’s now something that must be allowed, and good common-sense management can be used to help avoid some of the risk of lawsuits such as the one mentioned in the article involving Cisco.

Some companies’ legal departments think that blogging is just too risky to allow, and that it’s not worth the time and administrative headache to try to manage. The problem that I see with this is that it causes a company to be stuck in a Business 1.0 world of the past, disallowing the grass-roots-level public relations that employees can provide — blogging allows a big corporation to have a human face and can help explain and communicate what the company is up to. (more…)

Flickr As New YouTube Killer?

Michael Arrington at Techcrunch reports that video is coming soon to Flickr.

This is great news, and I think it could become an overnight major competitor to YouTube — having both types of media available via one site/service makes for a lot of convenience.

Though, people may not realize that it’s already been possible to a small degree, if you upload an animated GIF to Flickr (see this example where I uploaded an animated sequence of a glider’s movement from Conway’s Game of Life).

Network Solutions Guarantees Search Engine Rankings

I received a note from Network Solutions today with the subject line of “Good Luck Isn’t a Guarantee – Getting Found Online Is”, promoting their search engine optimization services. Nothing remarkable in that, since lots of large hosting companies and related firms are pushing SEO to small businesses as another line of value-add services. However, what is remarkable is that they push this promotion out with a guarantee of top 10 rankings in major search engines:

Network Solutions SEO Guarantee
“Guaranteed Top 10 Rankings on Major Search Engines”

Now, if you’ve been around the search marketing industry very long at all, you’re probably aware that most of the guides for “picking the right SEO firm” or “how to choose an ethical SEO” recommend staying away from companies which guarantee rankings. For instance, check out the advice from Shari Thurow, David Wallace, MarketingProfs Thought Leaders Summit, and Chris Sherman. (more…)

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