Natural Search Blog

Cleaning up the Retail Site Navigation Mess

Beware: If you are an online retailer that has implemented “attribute-based” or “guided navigation” schemes to make it easier for your shoppers to filter your products, stop what you’re doing, read my Search Engine Land article that published today.

The technology may be great for users and conversion rates – but you can expect a lump of coal in your stocking from Google this Christmas. Find out why, what to do next:


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