Natural Search Blog


New Print Yellow Pages Usage Stats from comScore-TMP Study

Print Yellow PagesTMP Directional Marketing and comScore announced their annual joint “Local Search Usage Study” today, and there were some interesting statistics:

Yellow Pages & Blog Payola

Ed Kohler, outspoken critic of YP industry, “outed” DexKnows.com for using Pay-Per-Post to increase links and associated PageRank for their site.

DexKnows.com logo

As you may know, Pay-Per-Post involves paying bloggers to write articles endorsing products, services or companies, and in this flavor it also involves using those posts to link back to the company’s site in order to help build PageRank.

The blog post is very thinly disguised payola – as Kohler points out, the blog is purportedly belonging to someone in Arkansas, while this post appears to be all oriented around providing keyworded links involving Pizza in Minneapolis through DexKnows. The blog has a large “payperpost” ad badge on it, too, and if you read through the articles, every single one seems to be engineered to sound like someone writing about random daily life incidents, but always with a couple of injected keyword links.

In context, it’s glaringly obvious that the blog is a paid posting. Kohler posts a comment below it, asking if it’s a paid post for Dex, and the author replies that she doesn’t “know who’s Dex”.

Kohler further pokes fun at Ken Clark, a yellow pages industry advocate, (more…)

Ucrime.com Google Maps Mashup Provides Campus Crime Info

Ucrime.comUniversities and colleges all over were interested in reporting on the launch of Ucrime.com recently, a Google Maps mashup (from the same folks who created Spotcrime.com). It maps out campus crime incidents for slightly over 200 universities.

Texas A&M University Crimes Map - Ucrime.com
Crimes at Texas A&M U (click to enlarge)

One of the very earliest Google Maps mashup applications was another site which also pinpointed crime data with its real-world locations: ChicagoCrime.org, created by Adrian Holovaty. Graphically displaying crime info and statistic info onto map locations is one of the more compelling applications for online maps, IMHO. (more…)

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