Natural Search Blog


Town Changes Name For Better Google Rankings

This is just too cool to pass up mentioning in local search news: a town in Europe has decided to change it’s name in order to get better rankings in Google!

EUThe town of “Eu” in France has been edged out of search rankings for the term, since other pages about the European Union are ranking higher. According to them, they’re missing out on a lot of tourism because individuals simply cannot find information about them.

I’ve previously blogged in Ultimate Local SEO Tactics a tongue-in-cheek post recommending changing a town’s name for search optimization purposes, but I didn’t think it would actually happen!

Now, I’d say they possibly could save some money/trouble by first hiring some SEOs to try to help them rank for the term. For instance, it might be possible to get the Wikipedia page for Eu to rank on the first page.

In fact, I’ll call for a bit of generous community action here – why don’t all you other local SEO’s out there blog about this city and link to their Wikipedia page as well?  Let’s help that poor town out!

Vint Cerf & The Architect in The Matrix

While attending and speaking at the recent SMX West conference in Santa Clara, I had the opportunity to photograph Vinton (“Vint”) Cerf, Google’s VP and Chief Internet Evangelist during his keynote interview conducted by Chris Sherman.

After returning, one of my friends saw my pics and remarked that Vint Cerf resembled the Architect character in the Matrix movies. It immediately struck me that he was right — so I knocked together a comparison pic:

The Architect vs. Vint Cerf

Vint Cerf and the Architect in the Matrix share a number of feature similarities: similar age, dress, coloring, and facial hair. The biggest difference is that the Architect has a full head of hair while Vint is balding. (more…)

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