Natural Search Blog


Key to Relevance: Title Tags

I recently penned an article at Search Engine Land on Leveraging Reverse Search For Local SEO. In it, I describe how in certain exception cases, one may benefit from adding the street address into a business site’s TITLE tag. It’s not the first time that I have mentioned how TITLE tags are key to relevance in Local Search — I’d previously mentioned how critical it is for local businesses to include their category keywords and city names in the TITLE as well.

Yet, a great many sites continue to miss this vital key to relevance, and they wonder why they fail at ranking for their most apropos keywords. Keywords for which they’d otherwise have a very good chance at ranking upon!

Key Relevance: Title Tags
W3C calls the TITLE the “most important element of a quality web page” (more…)

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