Natural Search Blog


Increasing The Scope Of Existing PPC Campaigns Effectively

The complexity of Google Adwords is always on the rise and it takes time, skill and effort to achieve good results with PPC campaigns in terms of finding the sweet medium of increased conversions and reduced costs.

If you have an existing PPC campaign and it is performing decently, you can still increase its scope and hence improve its performance by targeting more keywords in the niche you are running your campaigns in.

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LinkedIn, But NoFollow Link Love

We all knew it was only a matter of time, but still secretly hoped that the honeymoon would last forever. It does appear that LinkedIn has started nofollowing public profile links…but with a strange twist.

I’ve been so heads down in client audits that I didn’t discover this until, ironically, doing another audit for another client. However, I also don’t recall seeing many blog headlines in my Netvibes, so perhaps this one has rather floated under the radar a bit. Even a quick scan in Google doesn’t turn up much beyond this post, ‘Linkedin adds rel=”Nofollow” to profile links‘ over at Kingpin SEO, which dates this change around early-mid November. Based on my recent audit schedule, would make this about right.

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