Web 2.0 Conference: SEO 101 Workshop
I’ll be delivering a brief course on the basics of SEO at the Web 2.0 Expo conference in New York, September 16th. The Web 2.0 Expo is co-produced by TechWeb and O’Reilly Media.
My course on “SEO 101” is a not-to-be missed session for any search marketer who wishes to learn the basics of “organic” or “natural” search engine optimization (a.k.a. “SEO”). While basic SEO principles are really very simple to incorporate in web site design, most companies fail to exploit them when building out their web pages and internet applications — losing out on traffic and marketshare. Adjusting a site to include just a few of the basics can increase traffic and associated sales significantly.
I’ll be speaking along with the legendary Neil Patel, who is renowned as a social media marketing guru. Neil will be covering the basics of social media optimization, or “SMO”.
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Posted by Chris of Silvery on 08/07/2008
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Filed under: Conferences, Search Engine Optimization, Seminars, SEO, Social Media Optimization Search Engine Optimization, SEO 101, SEO basics, SMO 101, Social Media Optimization
Great Material For In-House SEOs
I’ll be giving a presentation at the upcoming Search Engine Strategies “SES” San Jose conference on “How to Speak Geek: Working Collaboratively With Your IT Department to Get Stuff Done“.
Search Engine Strategies Conference
This promises to be a great session, and I have some cool tips to impart on how to effectively communicate with one’s technology department staff in order to break down barriers, cut through red tape, and get changes deployed to bang up site traffic. (more…)
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Posted by Chris of Silvery on 08/05/2008
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Filed under: Conferences, General, Marketing, Seminars Conferences, Googledance, search-engine-strategies, ses
SMX LoMo Keynote: Gur Kimchi
Gur Kimchi, Principle Architect for Microsoft’s Virtual Earth, also spoke Thursday morning at the SMX Local & Mobile conference in San Francisco.
Gur Kimchi, Principal Architect, Microsoft Virtual Earth
Gur provided a lot of demonstrations of existing and upcoming features from the Virtual Earth teams: (more…)
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Posted by Chris of Silvery on 07/28/2008
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Filed under: Conferences, MSN Search, Research and Development Local Search, Maps, MicroSoft, SMX LoMo, SMX-Local-&-Mobile, Virtual Earth
SMX LoMo Keynote: Frazier Miller
Frazier Miller, General Manager of Yahoo! Local, spoke yesterday here at the SMX Local & Mobile conference in San Francisco.
It was very interesting to hear the take on local & mobile from one of Yahoo! Local’s top thought leaders. It was obvious that Frazier has a very tight grip on understanding what motivates consumers and where the trends may be headed in local/mobile evolution.
Some highlights of Frazier’s presentation included: (more…)
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Posted by Chris of Silvery on 07/25/2008
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Filed under: Conferences, Local Search, Mobile Search, Yahoo Local Search, Mobile Search, SMX LoMo, SMX-Local-&-Mobile, Yahoo-Local
SMX Advanced Keynote Addresses
We’re at the SMX Advanced conference here in Seattle this week. It’s been very interesting, fun and educational.
The two keynote interviews were mentionable.
First on Tuesday morning, Danny Sullivan interviewed Kevin Johnson, the President of the Platform & Services Division at Microsoft:
Johnson spoke about their new Live Search Cashback program (this offers rewards back to consumers a cash back rebate for purchases made online). Johnson stated that they felt the future of online search marketing was headed in that direction. He also mentioned a number of times that Microsoft is dedicated to the concept of multiple choices in the marketplace for software and search services — something which made a lot of audience members chuckle a bit.
Related to Microsoft’s Cashback program, (more…)
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Posted by Chris of Silvery on 06/04/2008
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Filed under: Conferences, Google, Monetization of Search, MSN Search, Search Engine Optimization, SEO Kevin Johnson, Matt Cutts, Microsoft Live Search, SMX Advanced
Asian & Chinese PPC & SEM – Netconcepts Marketer Allen Qu to Speak at SMX China @ Timev
Many of you know that Netconcepts not only operates out of Madison, Wisconsin, but we also have offices in New Zealand, and we do quite a bit of internet marketing and website design work in the still-nascent Asian and Oceanic markets.
For those interested in our work in SEO & SEM in Asia, one of Netconcepts’ marketers, Allen Qu, will be speaking at the upcoming SMX China @ Timev conference in Xiamen, China during April 18 & 19.
I had a chance to visit with Allen back in February, and I can tell you he is extremely savvy in managing our client’s PPC campaigns that are running in Chinese search engines such as Baidu and Google China. Allen will be speaking at SMX China on a panel focussed on PPC ad management, although he is also expert in natural search marketing as well.
Chinese and Asian search markets are considered to be the new frontier in terms of areas for greatest potential future revenue and search audience growth.
If you’re interested in contacting our New Zealand office from the US, their morning office hours overlap US afternoon hours on Mondays through Thursdays. Our NZ office can be phoned at: +64 9 476-4601
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Posted by Chris of Silvery on 04/02/2008
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Filed under: Advertising, Conferences, Marketing, Monetization of Search Asia SEM, Asian SEM, China SEM, Chinese SEM, SMX China
Dallas Wordcamp 2008 Followup
I spoke at Wordcamp here in the Dallas area (in Frisco, actually) this past weekend, and had a great time meeting the participants. I spoke on SEO for Bloggers, and provided a number of tips on building a blog’s traffic and promotion of blogs. Many of the tips were material that I’ve learned from Netconcepts’ company president, Stephan Spencer, and others in our company.
WordPress is probably the best blogging platform around in terms of search engine optimization features, both built-in and available through plug-ins. Netconcepts sets up highly-optimized blogs for many of our clients and we even recommend setting up entire websites on WordPress due to the ability to easily delegate editing functions among many employees as well as for the SEO potential. Our Netconcepts and GravityStream websites are both set up on WordPress, for example.
One question someone asked during my session which I didn’t know the answer to was whether our SEO Title Tag Plug-in works on the new version of WordPress (with built in wp tags) and the answer is yes – it has been updated to work with wp built in tags and tested on 2.3- not tested on 2.5 yet. (Thanks to Kerry Mann for helping me answer this one.)
Finally, here is a copy of the presentation I gave that a number of attendees have requested.
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Posted by Chris of Silvery on 04/01/2008
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Filed under: Blog Optimization, Conferences blog promotion, blog search engine optimization, blog seo, WordPress
Online Reputation Management Through Search at SMX West
I was interested to hear the presentations in the Reputation Monitoring & Management Through Search session at the SMX West Conference yesterday in Santa Clara, and the five presenters didn’t disappoint.
First up was Andy Beal, who I was particularly interested in hearing since this presentation came just after he announced his new online reputation management monitoring service, Trackur, and he also announced he’d have a number of free copies of his book at a booth in the exhibit hall later.
Additional speakers included Chris Bennett, Veronica “Niki” Fielding, David Wallace, and Jonathan Ashton. (more…)
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Posted by stephan of stephan on 02/28/2008
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Filed under: Best Practices, brand names, Conferences Online Reputation Management, Reputation Monitoring, reputation-management
Google’s Ranking Advice in Blended Search at SMX West
Just a quick post here on some simple tips that David Bailey of Google advised in this morning’s session on “The Blended Search Revolution” at the SMX West conference in Santa Clara:
- Publish high-quality, well-captioned images;
- Have pages which already have good PageRank (use traditional SEO to achieve);
- Create a Google Video Sitemap;
- Update business listings in Local Business Center;
- Submit your feed to Google Product Search;
- Create a high-quality company blog;
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Posted by Chris of Silvery on 02/26/2008
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Filed under: Conferences, Content Optimization, Google, HTML Optimization, Image Optimization, Local Search Optimization, PageRank, Search Engine Optimization, SEO blended search, David-Bailey, Google, SEO, SMXWest08, Universal-Search
Upcoming Appearances
I’ll be speaking on the “Local Search, and Blended Results” and “Online Retail and Blended Results” panels at the SMX West conference in Santa Clara, California, February 26 – 28, 2008.
Quite a few sessions at this conference are focusing on “blended results” — the new paradigm that has been affecting search results pages layouts and listing rankings. Each of the search engines have been looking into folding their various specialized, vertical search contents into the main keyword search results pages in order to better expose that content and facilitate usage of those features.
Google’s introduction of Universal Search during 2007 was probably the most attention-getting paradigm shift in terms of bringing search marketers to realize that they frequently need to achieve good placement in each of the specialized vertical searches like Images, Local/Maps, Video, News, and etc. to help guarantee rankings and ongoing market-share.
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Posted by Chris of Silvery on 01/04/2008
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Filed under: Conferences blended search, internet retail, Local Search, online retail, SERPs, Universal-Search
