New Tool to Annualize Google Keyword Data
Do you use Google’s AdWord Keyword Tool for your keyword research? If not, you might be missing out. Like all keyword research tools, it may not be the end all be all, and it isn’t without its own little quirks, but it is still rich keyword data whether you use it on its own or in relation with the other keyword tools you are using.
Google has modified the tool over time, and one of the great additions was the ability to see the monthly demand via a small little bar chart. This can be very useful for factoring in seasonality or growing demand for certain phrases. Wrapping your head around the actual numerical data is a bit more challenging. The Local number is just for the most recent month while the Global number is a monthly average. This is further complicated in that the Global number includes the world essentially while the Local number may factor in your campaign settings and locality (based on your AdWords campaign configuration).
To help tighten up data and provide a little more insight into the Local numbers, I just released an Excel spreadsheet that can take your Google Keyword Tool’s export and annualize the Local demand numbers. In some cases, this may dramatically change the order of importance of keywords to target.
Best of all, this tool is free to use so give it a play. The link below will take you to the download page for the tool as well as more detail about how it works and an example.
Google Keyword Tool Annualizer
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Posted by Brian R. Brown of Netconcepts on 11/13/2009
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Filed under: Google, Keyword Research, Tools google keyword tool, Keyword Research, Tools
Google Annotates The Web Through Sidewiki
Google has introduced a new feature in the toolbar called the Sidewiki. Users can post and read comments about any website that appear on a pane on the left hand side of their browser. An example showing this is presented below.
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Posted by Ravi of Netconcepts Ltd. on 10/04/2009
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Filed under: Google, News, Tools annotation of the web, google moderation team, Google sidewiki, sidewiki controversy, sidewiki panel
Google Image Search - Second Only To Web Search In Size
This post is based on the interview between Eric Enge and Peter Linsley, Google’s Product Manager for Image Search. It reveals some interesting aspects of image search which is growing at an accelerated pace.
A recent survey by Hitwise in February 2009 shows Google Image Search as part of the troika of top web properties owned by Google in terms of traffic and revenue.
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Posted by Ravi of Netconcepts Ltd. on 07/19/2009
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Filed under: Best Practices, Google, Image Optimization, SEO, Search Engine Optimization, Searching alt text, auckland search engine optimisation, auckland seo, combating spam in image search, facial recognition software, Google-Image-Search, googlelabs, growth of image search, image search results, image-search, matching image with content, Netconcepts, on page factors in optimising images, ranking of images, signals in html world, signals in image world, similar images, universal search results, web page strength
Microformats Hit Mainstream!
Over on SEMClubhouse I’ve written up a post on “Why Use Microformats?” which is a mild criticism of Michael Gray’s recent post on “HCards, Microformats and Address Data does it Matter for SEO“. Essentially, Michael suggests people should prioritize implementation of hCard into local info webpages as a lower-priority, back-burner project. I not only believe that Yahoo’s SearchMonkey developer platform and Google’s new Rich Snippets display are proving that the search engines consider the Microformats protocol to be important, but anything presented as a back-burner or rainy-day project for many major corporations pretty much relegates that work to never be done at all.
With the advent of Rich Snippets in SERPs, I think I can safely declare that Microformats have now hit mainstream! (more…)
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Posted by Chris of Silvery on 05/20/2009
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Filed under: Best Practices, Content Optimization, Google, HTML Optimization, Local Search Optimization, SEO, Search Engine Optimization Google, hcalendar, hCard, hproduct, hreview, Local Search, local-SEO, microformats, microformatting, rich snippets, Search Engine Optimization, searchmonkey, semantic code, semantic markup
Key to Relevance: Title Tags
I recently penned an article at Search Engine Land on Leveraging Reverse Search For Local SEO. In it, I describe how in certain exception cases, one may benefit from adding the street address into a business site’s TITLE tag. It’s not the first time that I have mentioned how TITLE tags are key to relevance in Local Search — I’d previously mentioned how critical it is for local businesses to include their category keywords and city names in the TITLE as well.
Yet, a great many sites continue to miss this vital key to relevance, and they wonder why they fail at ranking for their most apropos keywords. Keywords for which they’d otherwise have a very good chance at ranking upon!
W3C calls the TITLE the “most important element of a quality web page”
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Posted by Chris of Silvery on 04/10/2009
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Filed under: Best Practices, Content Optimization, General, Google, HTML Optimization, Keyword Research, Local Search Optimization, SEO, Search Engine Optimization, Tricks key relevance, Keyword-Positions, Keyword-Rankings, page-titles, SEO, title-tags, w3c
Vint Cerf & The Architect in The Matrix
While attending and speaking at the recent SMX West conference in Santa Clara, I had the opportunity to photograph Vinton (”Vint”) Cerf, Google’s VP and Chief Internet Evangelist during his keynote interview conducted by Chris Sherman.
After returning, one of my friends saw my pics and remarked that Vint Cerf resembled the Architect character in the Matrix movies. It immediately struck me that he was right — so I knocked together a comparison pic:
Vint Cerf and the Architect in the Matrix share a number of feature similarities: similar age, dress, coloring, and facial hair. The biggest difference is that the Architect has a full head of hair while Vint is balding. (more…)
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Posted by Chris of Silvery on 02/20/2009
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Filed under: Conferences, Futurism, Google Architect, Chris-Sherman, Google, The Matrix, Vint Cerf
Town Creates Smiley Face in Google Maps
Saw this interesting thing on Slashdot today:
Apparently this Russian town got a crowd of people to don yellow slickers and stand in a large smiley face pattern so that Google Earth and Google Maps could capture them in their next update.
Trick is, the Google Map screen-grab appears to be a very obvious hoax by a blogger dubbed “Heiner Wolf“. According to these photos, people really did turn out to form the smiley face — I would guess as part of a radio station promotion. But this blogger transposed the people onto the Google Maps image of the area. Lame!
There are plenty of instances of messages appearing in Google Maps pics, if you want to see real ones: examples of roof ads, cool things in Google Maps, marriage proposals, and the infamous Swastika Building.
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Posted by Chris of Silvery on 09/25/2008
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Filed under: Google, Maps aerial-images, Google-Maps, hoaxes, Satellite-Images
Google Street View Icon In Party Clothes
The Google Street View dude icon is suddenly sporting a party hat and balloons:
Assumably the special icon is celebrating Google’s 10th Birthday, though there’s no mention of it on the Google Lat Long Blog.
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Posted by Chris of Silvery on 09/23/2008
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Filed under: Google, Maps Google, Google-Maps, Street View
Google Launches Audio Search
Google Labs has launched an experimental audio search which allows one to search text within YouTube videos. “Google Audio Indexing“, it’s called.
On the backend, Google has taken the audio tracks of YouTube videos of politicians, and automatically converted it to text for search capability.
How will this impact the overall internet? (more…)
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Posted by Chris of Silvery on 09/17/2008
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Filed under: Google blended search, Google Audio, video search, YouTube
Google Adds Data to Georgia Maps?
Google announced additional map data for Georgia today on the Lat Long Blog, along with a few other countries.
This announcement comes on the heels of explanations a few weeks ago about why Google Maps was missing data for the Georgian Republic. A number of sources on the internet had claimed that Google had yanked map data for Georgia in order to not be facilitating the war that sparked in the region with Russia. Google stated that this was untrue — that the region had never had detailed roads displayed because they didn’t have a good source of information for the area yet. (I was one of the people duped by the spurious claims — surprising, since it’s patently apparent that the Russian military would ALREADY have good maps of their region!)
However, even though it’s great that Google is beefing up their map data, I have to say that publicising it and releasing it as they have done seems terribly precipitate. If you look at the screengrab above, you’ll see that the map data they added is just city name labels — no streets or roads connecting them up — and not even dots or outlines to show where the cities are actually located!
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Posted by Chris of Silvery on 09/04/2008
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Filed under: Google, Maps Georgia, Google-Maps
