New Ranking Methodology for Google Image Search
The New York Times is reporting on a new research paper about Google’s new image ranking algo which apparently associates an inferred linking relationship between images and uses the PageRank method of iterating ranking values across the graph to come up with final ranking values. This “VisualRank” method was presented in a paper at the International World Wide Web Conference in Beijing this past Thursday, and the process was also reported at Techcrunch.
Google’s advancements in Image Search
could help keep high-value image results
like this coastal pic stay high in the SERPs
for apropos keywords, while making less-
important images rank far lower.
The new methodology is apparently very adept at weeding out less-important and less-useful images from the search results.
I have earlier reported on Google’s research into Supervised Multiclass Labeling (”SML”) which can assist with associating keywords with the actual content found within digital images. See also Search Engine Land’s article on Google’s VisualRank Paper.
Popularity: 8% [?]
Posted by Chris Silver Smith of Netconcepts on 04/28/2008 | Permalink | 
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Filed under: Google, Image OptimizationGoogle, image-search, Image-Search-Optimization, VisualRank
Flickr As New YouTube Killer?
Michael Arrington at Techcrunch reports that video is coming soon to Flickr.
This is great news, and I think it could become an overnight major competitor to YouTube — having both types of media available via one site/service makes for a lot of convenience.
Though, people may not realize that it’s already been possible to a small degree, if you upload an animated GIF to Flickr (see this example where I uploaded an animated sequence of a glider’s movement from Conway’s Game of Life).
Popularity: 11% [?]
Posted by Chris Silver Smith of Netconcepts on 03/17/2008 | Permalink | Email
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Filed under: General, Image Optimizationflickr, Yahoo, YouTube
Google’s Ranking Advice in Blended Search at SMX West
Just a quick post here on some simple tips that David Bailey of Google advised in this morning’s session on “The Blended Search Revolution” at the SMX West conference in Santa Clara:
- Publish high-quality, well-captioned images;
- Have pages which already have good PageRank (use traditional SEO to achieve);
- Create a Google Video Sitemap;
- Update business listings in Local Business Center;
- Submit your feed to Google Product Search;
- Create a high-quality company blog;
Popularity: 54% [?]
Posted by Chris Silver Smith of Netconcepts on 02/26/2008 | Permalink | Email
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Filed under: Conferences, Content Optimization, Google, HTML Optimization, Image Optimization, Local Search Optimization, PageRank, SEO, Search Engine Optimizationblended search, David-Bailey, Google, SEO, SMXWest08, Universal-Search
Flickr Starts Nofollowing
A couple of my colleagues, Brian Brown and Jeff Muendel, identified that Flickr has begun NOFOLLOWing hyperlinks in their photo profile pages. I’ve confirmed this and have a few more details to add. (more…)
Popularity: 36% [?]
Posted by Chris Silver Smith of Netconcepts on 02/21/2008 | Permalink | Email
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Filed under: Image Optimization, Link Building, PageRank, SEO, Search Engine Optimizationflickr, image SEO, Image-Search-Optimization, Search Engine Optimization, SEO
Google Hiding Content Behind an Image on their SERPs
Tamar Weinberg at Search Engine Roundtable reports that in a Google Groups forum, a Webmaster Central team member stated that you could use something like the z-index attribute in DHTML styles to hide text or links behind an image, so long as the text/link being hidden is what’s represented in the image.
I think it’s a good thing that they do allow this sort of use, because it appears to me that they’re doing this very thing on their own search results pages! If you refresh a search page, you can see what they’re hiding under their own logo:
…a text link pointing to their homepage.
Now, the interesting question I’d have for the Google team about this would be: this is straightforward if the image itself contains text, but what would be allowable if the image doesn’t contain text, but say, an image of a lion? There’s many different ways to express what that lion is from “lion” to “tawny, golden-furred lion king”.
Or, should we be assuming that images that are written over text and links are only allowable when the image contains text?
The Google Webmaster Tools contributor states that you could be using image’s ALT and TITLE attributes to essentially do the same thing. This is sorta funny, because one could say the same thing of Google’s use of this on their own page — why are they doing it?
One immediately wonders how Google polices this, since they’re apparently not frowning upon pages drawing images over text/links in all cases. They can detect text written over images, but would they have every instance checked by a human? Or, are they using optical character recognition algos to automatically check the text within images against the text being hidden?
In any case, the fact that Google is doing this on their own site could be taken as more confirmation that they don’t consider the technique to be bad in of itself — as long as the practice is conservative and the text/link just describes the text content within the image.
Popularity: 19% [?]
Posted by Chris Silver Smith of Netconcepts on 11/19/2007 | Permalink | Email
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Filed under: Google, Image Optimization, SEO, Search Engine OptimizationGoogle, Search Engine Optimization, SEO, z-index, zindex
Search Engine Strategies Chicago 2007
I’ll be speaking at the upcoming Search Engine Strategies (SES) Conference in Chicago during the first week of December.
Seth Godin, author of Permission Marketing and multiple other books will be one of the keynote speakers at the conference, which is way cool — probably well worth hearing.
I’m travelling back and forth in the next few weeks, so I may only be present at the conference the same day as when I’m speaking. If you’re interested in speaking with me that day, hang around after the panel session or drop me a note in advance.
Popularity: 13% [?]
Posted by Chris Silver Smith of Netconcepts on 11/16/2007 | Permalink | Email
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Filed under: Conferences, Image Optimization, SeminarsConferences, Search-Engine-Strategies-Conference, ses, SES-Conference, Seth-Godin
Using Flickr to Optimize for Yahoo Image Search
Google Blogoscoped reports that Yahoo’s Image Search now particularly likes Flickr content, so this may be incentive for webmasters to use Flickr “as a kind of Yahoo search engine optimization”. My frequent readers know that I’ve been advocating using Flickr for image search optimization for some time now, and I’ve been speaking on this subject at Search Engine Strategies conferences as well.
The Blogoscoped mention of Yahoo’s love for Flickr content is particularly timely, since Yahoo! announced back in June that they were permanently shutting down Yahoo! Photos in favor of their Flickr property, and the final closing date is tomorrow, September 20th.
Previously, I’d railed a bit against Yahoo! because I’d seen a lot of evidence that they didn’t spider/index Flickr content as well or comprehensively as Google did — altogether ironic since Yahoo owns Flickr. Just as with the anecdotal reports in the Blogoscoped post, I’m seeing nice indications that my earlier criticism of Yahoo’s lack of inclusion of Flickr content may now be completely resolved. (more…)
Popularity: 12% [?]
Posted by Chris Silver Smith of Netconcepts on 09/19/2007 | Permalink | Email
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Filed under: Image Optimization, Yahooflickr, Image Optimization, Image-Search-Optimization, SEO, Yahoo, yahoo-image-search
Target Universal Search via Image SEO - SES San Jose 2007
I’ll be speaking at the Search Engine Strategies Conference in San Jose later this month, on the “Images & Search Engines” panel on the second day. The topic of my presentation will be on using Image Sharing Sites for SEO, and I focus particularly upon optimizing through Flickr. I’ll again be speaking with Liana Evans, and Shari Thurow, and we’ll be joined this time with Cris Pierry who is Director of Web & Multi-Media Search at Yahoo!, as well as James Jeude who is Senior Product Manager at Ask.com.
If you’ve missed this session previously, I’d encourage you to consider attending it. The advent of Universal Search at Google has resulted in the integration of top results from other areas of Google’s various vertical searches, smashing together their previous “siloed” sections. Clearly, top placement in each of those silos can now improve your chances of having content appear on the first page of the core web search results, so tips on top placement in Image Search may now be a vital strategy for you as you work upon improving and maintaining rankings on various keyword terms.
I’ve previously written and spoken on optimizing for Image Search, and using images for SEO purposes, and I recently wrote some tips on using images for local search optimization - another of the top three most-popular vertical searches.
Even if you’re working on a site that you don’t feel really lends itself to an image optimization strategy, I’d challenge you to rethink that! Even if you’re in a particularly “dry” industry, you likely could take photos of your products or your employees performing your services, and you could be using those photos for the purposes of SEO. How about even photographing portions of your fabrication process? Not only could those pix get you placement in Image Search as well as with the images component of Universal Search, uploading those pix into some of the more popular image sharing sites out there could result in improving your inbound links, helping to build your overall PageRank. Industries which don’t immediately seem compelling subjects for images may enjoy even greater potential in this area, because the competition might never clue into the advantages of integrating images into the site and into an overall search marketing strategy.
Also at SES San Jose, Marissa Mayer, Google’s Vice President of Search Products & User Experience, one of the core inventors of their Universal Search design, will be participating in the keynote conversation with Danny Sullivan on Day 3 of the conference - a session I’d highly recommend as “not-to-be-missed”!
Popularity: 9% [?]
Posted by Chris Silver Smith of Netconcepts on 08/06/2007 | Permalink | Email
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Filed under: Conferences, Google, Image Optimization, SEO, Search Engine OptimizationImage-Sharing-Sites, Images-&-Search, Marissa-Mayer, Search-Engine-Strategies-Conference, SES-San-Jose, Universal-Search
Image Sharing Sites & Search Engine Optimization
I just wrote an article on Search Engine Land on how to use image optimizations for local search engine optimization. Even prior to Google’s introduction of Universal Search, a number of us have been suggesting that improving one’s placement in various search verticals beyond the primary web search could help one’s overall natural search marketing program. I’ve written previously about optimization of image content and optimizing through Flickr — and optimizing for local search, while SES Conference sessions have covered optimizing video content, Rohit Bhargarva has written about optimizing through social media, Matt McGee has written on optimizing for Google’s Map Search, and Neil Patel has written on optimizing for blog search.
If you’re interested in a great overview of the convergence of vertical search in the newly blended Universal Search, check out this article by my colleague, P.J. Fusco on “Personalized, Universal and Optimized“.
If you’re interested in more details on how to optimize for image search and how to optimize through image sharing sites such as Flickr, Fotki, and 23, be sure to catch the panel session I’ll be participating in at the Search Engine Strategies Conference in San Jose in August. I’ll be joined again by my colleagues, Shari Thurow, and Liana Evans along with perhaps a couple of engineers from Google, Yahoo! and Microsoft Live.
Popularity: 7% [?]
Posted by Chris Silver Smith of Netconcepts on 07/23/2007 | Permalink | Email
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Filed under: Image Optimization, SEO, Search Engine OptimizationImage-Sharing-Sites, Images-&-Search, Search-Engine-Strategies-Conference
Flickr, why have you screwed up the ALT text?!?
Flickr,
you do a lot that I love - you’re easy to use, and you’ve built-in such elegantly simple and strong features. You’re engineered to function well for SEO, too - your pages are built with spider-friendly URLs, you have multiple link hierarchies, and you allow users to enter in lots of custom text which can allow for optimal TITLEs, H1 text, description captions, user-tagging, and cool geotagging. you even have a fairly cool blog to communicate with your community of users. But, you’ve messed something up this year that irritates the heck out of me:
Flickr’s ALT text is blank on the image pages!
Yes, it’s true - on each image’s main page, the image has nothing in the ALT portion of the image:
<img src=”http://farm1.static.flickr.com/36/112354736_1de2bc367c.jpg?v=0″ alt=”" width=”500″ height=”375″ onload=”show_notes_initially();” class=”reflect”>
I’m pretty sure that your ALT text was working in the past, but at some point, one of your developers made it so that the image’s custom title text no longer gets populated into the IMG ALT parameter, reducing one of the prime signals that inform search engines as to what keywords apply to an image.
Search engines aren’t the only ones that use that ALT text — it’s also important for the vision-impaired who surf the internet using “talking browsers”. Yeah, yeah — I know — why would the vision-impaired be surfing Flickr to begin with? Well, they can run across the pages when searching for various types of information, just like everyone else.
Please, please, Flickr: fix your ALT text!
Yours truly,
A Devoted Fan
Popularity: 4% [?]
Posted by Chris Silver Smith of Netconcepts on 05/09/2007 | Permalink | Email
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