Natural Search Blog


Google Map API to Now Include Ads

InfoWorld reports that at a conference yesterday, Google Maps engineer Andrew Eland announced that Google has integrated its AdSense program with Google Maps so that those using their Maps API and developer tools would be able to derive money off the clickthroughs to the map ads when displayed on their site pages.

Closeup - Ads in Google Maps
Detail – Google Map Ads

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Is Web 2.0 Bogus as a Business Model?

For all of us who survived the exuberance of the dot-bombs era, a little blog entry by my friend, Randy Weber, entitled “Business Development 2.0 is BS 1.0” could serve as a nice dose of logic amid all the hype going on.

In his post, he lists out some salient points on why some of the Web 2.0 companies’ business plans are woefully lacking. It makes some sense. After all, if you’re sharing your core content and intellectual property (in the form of free apps), anyone can replicate your site, and they might just do it better than you, and you won’t see any of the money they’re making!

Web 2.0 maybe doesn’t have a simple definition beyond “I know it when I experience it”, but at base it seems to be founded on user-generated content and syndication of that content along with application services. So, businesses based on Web 2.0 would seem to be counter-intuitive to the normal mechanics of classic biz, and those businesses founded on it might have a lot more risk associated with them.

I think there are just a few caveats to Randy’s post, though. Read on and I’ll explain.

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AdSense Spider Cross-Pollinates for Google

A few bloggers such as Jenstar have just posted that pages spidered by Google’s AdSense bot are appearing in Google’s regular search results pages. Shoemoney just blogged that Matt Cutts has officially verified that this is happening, saying that this was done so that they wouldn’t have to spider the same content twice, and that Google did this as part of their recent Big Daddy infrastructure improvements.

This has a couple of interesting ramifications for SEO professionals and those of us who are optimizing our sites for Google, since bot detection systems may now need to be updated and since this may essentially be a new way of committing site/page submissions into Google’s indices. And we all thought automated URL submissions were dead! I’ll explain further…. (more…)

Plenty of Traffic

Plentyoffish.com was recently reported to have over $300k in AdSense revenue per month, according to an exclusive interview with the creator, Markus Frind.

In a forum on WebmasterWorld, one thing Markus Frind suggested for those wishing to be successful as AdSense publishers really stood out for me:

“Do not enter markets with a lot of competition monitized via adsense. Try and undercut paid content markets by offering a free service, or better yet create your own market.”

So, there you have a great formula for success: choose an industry that charges fees for access to info/content, and offer it for free, paid by the contextual advertising.

Newspaper Industry: are you listening?

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