Natural Search Blog


Do CueCats Have 9 Lives?!? Google Resurrects a Bad Idea

For those of us who’ve been around the internet biz for a while, there’s often a feeling of deja vu or “been there, done that!” Thus we have that sensation today when we see this article from Silicon Alley Insider which seems to gush just a bit in its praise of these cute, “new” barcodes that Google is resurrecting in some print ads that can be scanned camera phones so people can easily connect up instantaneously to associated websites.

The article fails to mention the last time this sad concept was foisted on the world. Remember the company, Digital Convergence, with their various “CueCat” devices that allowed people to do this exact same thing?

The CueCat (more…)


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