Natural Search Blog


GravityStream Does Local SEO: Now Fixes Store Locator Pages

I’m pleased to announce that GravityStream can now optimize store locator pages for those retailer sites which provide search utilities for their local outlets.

GravityStream Compass Rose

As you may recall, I’ve written before about how dealer locators are terribly optimized and how store locator pages can be optimized. A great many store locator sections of major corporate sites are not allowing search engine spiders to properly crawl through and index all the locations where they may have brick-and-mortar outlets.

Most large companies seem fairly unaware that their store locators are effectively blocking search engine spiders and are making it impossible for endusers to find their locations through simple keyword searches. I’ve also listed out a number of top store locator providers which produce locational services like this for many Internet Retailer 500 companies.

Read on for details on our results…

(more…)

Dealer Locator & Store Locator Services Need to Optimize

Store LocatorsMy article on local SEO for store locators just published on Search Engine Land, and any company that has a store locator utility ought to read it. Many large companies provide a way for users to find their local stores, dealers, or authorized resellers. The problem is that these sections are usually hidden from the search engines behind search submission forms, javascripted links, html frames, and Flash interfaces.

For many national or regional chain stores, providing dealer-locator services with robust maps, driving directions and proximity search capability is outside of their core competencies, and they frequently choose to outsource that development work or purchase software to enable the service easily.

I did a quick survey and found a number of companies providing dealer locator or store finder functionality: (more…)


Fatal error: Uncaught Error: Call to undefined function UTW_ShowCurrentTagSet() in /home2/sspencer/public_html/naturalsearchblog.com/wp-content/themes/naturalsearch/footer.php:5 Stack trace: #0 /home2/sspencer/public_html/naturalsearchblog.com/wp-includes/template.php(688): require_once() #1 /home2/sspencer/public_html/naturalsearchblog.com/wp-includes/template.php(647): load_template('/home2/sspencer...', true) #2 /home2/sspencer/public_html/naturalsearchblog.com/wp-includes/general-template.php(76): locate_template(Array, true) #3 /home2/sspencer/public_html/naturalsearchblog.com/wp-content/themes/naturalsearch/index.php(49): get_footer() #4 /home2/sspencer/public_html/naturalsearchblog.com/wp-includes/template-loader.php(74): include('/home2/sspencer...') #5 /home2/sspencer/public_html/naturalsearchblog.com/wp-blog-header.php(19): require_once('/home2/sspencer...') #6 /home2/sspencer/public_html/naturalsearchblog.com/index.php(17): require('/home2/sspencer...') #7 {main} thrown in /home2/sspencer/public_html/naturalsearchblog.com/wp-content/themes/naturalsearch/footer.php on line 5