Natural Search Blog


How To Breathe Life Into A Lacklustre PPC Campaign

PPC or Pay Per Click campaigns are a sure fire way of attracting traffic to your website almost instantaneously without the rigors of an SEO campaign that is required to bring your site on top of the SERPs. The most important thing to be aware of when it comes to a PPC campaign is understanding the rules to play the Adwords game.

Google’s policy of serving relevant ads in response to user queries coupled with complex factors like quality score can make Adwords a minefield for a novice or intermediate level practitioner so much so that a lot of money is coughed up to elicit a poor ROI (Return on Investment) or not the best bang for your buck in layman terms.

(more…)

Website Optimizer – Great Tool For Tracking CRO

If you have a Google Adwords account, you have access to the Website Optimizer tool that is a very nifty application to get a great idea of the Conversion Rate Optimization (CRO). PPC campaigns nowadays do not come cheap and the crucial factor is to keep track of the conversion rate of your sales funnel.

The actual conversion process involves testing a landing page leading to a signup or filling in of a form or a thankyou page in the event of a successful sale of a product. With Website Optimizer, you can set up experiments that involve Multivariate testing or A/B testing to track which version of the landing page is pulling in the desired results.

(more…)


Fatal error: Uncaught Error: Call to undefined function UTW_ShowCurrentTagSet() in /home2/sspencer/public_html/naturalsearchblog.com/wp-content/themes/naturalsearch/footer.php:5 Stack trace: #0 /home2/sspencer/public_html/naturalsearchblog.com/wp-includes/template.php(688): require_once() #1 /home2/sspencer/public_html/naturalsearchblog.com/wp-includes/template.php(647): load_template('/home2/sspencer...', true) #2 /home2/sspencer/public_html/naturalsearchblog.com/wp-includes/general-template.php(76): locate_template(Array, true) #3 /home2/sspencer/public_html/naturalsearchblog.com/wp-content/themes/naturalsearch/index.php(49): get_footer() #4 /home2/sspencer/public_html/naturalsearchblog.com/wp-includes/template-loader.php(74): include('/home2/sspencer...') #5 /home2/sspencer/public_html/naturalsearchblog.com/wp-blog-header.php(19): require_once('/home2/sspencer...') #6 /home2/sspencer/public_html/naturalsearchblog.com/index.php(17): require('/home2/sspencer...') #7 {main} thrown in /home2/sspencer/public_html/naturalsearchblog.com/wp-content/themes/naturalsearch/footer.php on line 5